IndustryNews

2 min read

• IndustryNews
• OOH Advertising

The connect between OOH and social media platforms

2 weeks ago Neha Rathi

It would have been unrealistic if we tried to establish a connection between out-of-home-media and the internet back in 90’s...

3 min read

• DOOH
• IndustryNews

Google steps into DOOH space!

3 weeks ago Neha Rathi

Google is already leading the online advertising market but now with its DSP platform DV360, it is all set to...

3 min read

• IndustryNews

Should advertisers worry about diminishing attention span?

4 weeks ago Neha Rathi

The world of advertising revolves primarily around two thing ‘how they say it?’ and ‘how many notice it?’ The digital...

1 min read

• IndustryNews

Burger King and OKRP joins hands to launch a brand new ad campaign!

2 months ago Neha Rathi

Burger King and OKRP - Burger King has partnered with the creative agency, OKRP to reposition the brand through an...

2 min read

• IndustryNews

Havas Media to handle Firefox’s Media Mandate

2 months ago Neha Rathi

Havas media bagged the integrated media mandate for Firefox bikes, the leading bicycle brand in India. The media mandate includes...

2 min read

• IndustryNews

JC Decaux and Displayce: The game players become a team with a strategic and futuristic move.

4 months ago Neha Rathi

The world-leader in outdoor advertising, JC Decaux has announced a strategic alliance along with majority stakes in Displayce. Displayce is...

3 min read

• IndustryNews

The new guidelines calls for ban on Surrogate advertising

5 months ago Neha Rathi

The new guidelines calls for ban on Surrogate advertising The new guideline laid by the government prohibits surrogate advertising. The...