Q: What are main types of outdoor advertising?

Main outdoor advertising formats include - OOH Hoardings. Unipoles. Transit media like Bus, Train, Car Ads, Auto branding etc.

Q: Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Q: How Indian Central and state governments control that ad medium present in states?

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Q: Name Top 5 outdoor advertising companies in India.

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Q: What is the main form of OOH Advertising in India?

Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.

Question 1

What is the size of Indian advertising industry?

Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 2

What are main types of outdoor advertising?

Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 3

Is Print media on the death bed when we compare it to growing Digital media?

Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 4

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 5

Which are the Top 5 online news portals covering Advertising and Marketing news?

Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 6

How Indian Central and state governments control that ad medium present in states?

Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 7

Name Top 5 outdoor advertising companies in India.

Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 8

What are the challenges faced by OOH and DOOH media owners in India?

Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 9

What is Outdoor Advertising in India?

Accepted Answer

All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.

Question 10

What is the main form of OOH Advertising in India?

Accepted Answer

Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.

Question 11

What are Hoardings?

Accepted Answer

Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.

Question 12

Are all the roadside Hoardings are legal?

Accepted Answer

No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.

Question 13

What are the parameters that decide rentals of outdoor Billboards / Hoardings?

Accepted Answer

Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.

Question 14

How can I book Hoardings online in India?

Accepted Answer

MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.

Question 15

How do we know whether a particular Hoarding is available in India for the tenure I am looking out?

Accepted Answer

MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.

Question 16

How much does it cost to advertise on hoardings in India?

Accepted Answer

Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.

Question 17

What is the minimum period for which a hoarding can be booked?

Accepted Answer

It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.

Question 18

What is different between Lit and Non-Lit billboards / hoardings in India?

Accepted Answer

Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.

Question 19

What is the difference between Front Lit and Backlit hoardings?

Accepted Answer

Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.

Question 20

What are the costs involved in a booking of India Outdoor Hoardings advertisement space? Are the prices mentioned above final?

Accepted Answer

Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.

Question 21

Who will take care of printing and mounting of creative that will be installed on the hoardings?

Accepted Answer

MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.

Question 22

What is the minimum quantity to be ordered if we want to book billboards in India for advertising our brand?

Accepted Answer

Usually a single Hoarding can also be booked for advertising purposes.

Question 23

What happens in case the Billboard gets damaged due to natural phenomena like Rain, Thunderstorm or Floods? Who has to bear the damage?

Accepted Answer

In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.

Question 24

Can we change the creative during the campaign is live?

Accepted Answer

Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.

Question 25

Can outdoor advertising agency in India like MyHoardings offer discounts for long term advertising campaigns?

Accepted Answer

Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.

Question 26

How do I know which advertisement media is suited best for my brand promotion in various Indian states?

Accepted Answer

MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.

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