Mobile Van Advertising3 min read
Make your business move with Mobile Van Advertising!
If you see a vehicle parked at some crowded place like market or mall entrance with a visually stunning creative, will you surpass it or at least give it a glance and then continue doing what you were doing? I’m sure you will have a look! Well, this ‘one look’ of consumer either makes or breaks any advertising campaign. In the clutter of advertisements, the brands are looking for advertising tactics that make advertisements a part of the routine rather than an intrusion in the daily routine of the consumer.
Mobile Van advertising is one such effort where advertisers try to convey their brand message in a subtle yet impactful way.
What are mobile vans?
First, let’s understand what mobile vans are and how they aid in pumping any advertising campaign. So, mobile vans are vehicles designed specifically for promotional purposes. They come along with fixtures that hold the advertisement panels. These vans move across the cities or are parked at locations with high footfall. Mobile vans can be used as stand-alone advertising medium or can be a part of a multi-dimensional advertising campaign. These vans fulfill two purposes in one, first, they serve as service delivery vans and second, they promote the brand covertly.
How does mobile van advertising benefits a brand?
Mobile van advertising is an edge over other modes of advertising due to following reasons:
- Subtle yet impactful: unlike other advertising mediums such as radio or TV that interrupt the audience for presenting an ad, mobile vans communicate though its presence in a subtle manner.
- Reach beyond boundaries: Mobile van advertising gives mobility to your communication message. Wherever the van will move, it will take your advertisement resulting into mass reach and greater visibility.
- Loud and clear: Although, mobile van advertising is not ‘in to the face’ kind of promotional tactics but the large size advertising panels on big size vehicles cannot go unnoticed.
- Cost-Effective: It is certainly one of the most cost-effective outdoor advertising as it offers a package of better visibility, mass reach and effective communication in one vehicle.
- Masses and classes: As mobile van advertising is not restricted to one place, the communication message reaches to one and all. The advertisement helps to create a new market by making its presence feel and pushes the potential buyers to make the move of buying a particular product or service.
What are the different ways of promotion through mobile vans?
Mobile vans are a versatile medium of advertising. It can be used in various ways for promoting a product or a service depending on the kind of response you wish to get from the target audience.
- As delivery vans: It is the most popular practice where the brand uses their delivery vans as promotional tools. Brands lace the delivery vans with large size advertisements with brand’s logo and tag line for brand awareness and brand recall purposes.
- As Live Kiosks: Mobile vans for branding are also designed to serve as mobile kiosks for brand promotion purposes. We all remember the famous Kaun Banega Crorepti ‘hot seat’ vans doing the rounds at busiest locations in town that indeed was a promotional strategy. Similarly, these live kiosks can be used for offering trials and demos for promoting a particular brand or service.
- As Digital Ads: The latest in the mobile van advertising is using them as digital mediums of advertising by mounting LED screens on them and playing ads, cricket matches, video songs and even movies.
If you are looking for an outdoor advertising medium that is cost-effective yet gain desired results then Mobile van advertising is the answer!