Question 1

How much does mobile In-app advertising cost?

Indrajeet Pal · Accepted Answer

Usually for the average banner ad format, a CPM of INR 60 - INR 100 is sufficient. Whereas average CPM for Interstitial ad format may start from INR 250. Also for Video ad formats CPM of INR 200 can be considered sufficient.

Question 2

What is the Interstitial ad format?

Indrajeet Pal · Accepted Answer

Interstitial digital advertising includes digital ads that are interactive and full-screen ads that may cover the partial/full interface of the host app or website. Usually, this kind of ad appears between content, so that they get placed at natural breaks or transition points like in between various activities/game levels in gaming apps.

Question 3

How much does Google generally pay for ads on apps for Android apps?

Indrajeet Pal · Accepted Answer

Normally, Google charges 30% of the entire revenue made on a particular Android app and passes on the rest 70% to the mobile app developers.

Question 4

How Are mobile In-App Advertising rates calculated in India?

Indrajeet Pal · Accepted Answer

In-app mobile ad rates may vary largely depending on different parameters including ad types, placement where the ad is run, existing revenue-sharing agreement in place, target audience, campaign goals, and revenue model, or sometimes just brand recall, etc. Various costing models include - CPM, which stands for Cost Per Mille, Cost per click (CPC) & CPA which stands for cost per action/cost per acquisition.

Question 5

How eCPM and CPM be compared in digital marketing?

Indrajeet Pal · Accepted Answer

CPM / Cost Per Mille is the rate which the advertiser decides to pay per 1000 impressions of an ad campaign. Whereas, eCPM is the total earning of the publisher/1000 impressions. eCPM is a very useful parameter for publishers to optimize and evaluate their monetization model by monitoring advertisement revenue generated from the ad campaigns.

Question 6

What mobile ad sizes for campaigns are used generally for "In-app advertising" campaigns?

Indrajeet Pal · Accepted Answer

For mobile devices - 320*480 pixels (Most popular size) and 480*320 size interstitial ads perform quite well compared to other ad dimensions. However, for tablets - 1024*768 and 768*1024 size interstitial ads perform quite well.

Question 7

Is there a way to measure the outcomes of an influencer marketing campaign for my brand?

Indrajeet Pal · Accepted Answer

The success of influencer marketing is so much more than financial gains and sales drives. The brands can grow in multiple ways if they reach out to social media influencers for branding. For instance, new brand faces and ambassadors, greater brand awareness and outreach, pocket-friendly marketing campaign, production of engaging and relatable content, and SEO boost are a few of the most common outcomes of an influencer marketing campaign.

Question 8

How does influencer marketing solidify brand value and business?

Indrajeet Pal · Accepted Answer

Influencers are real people with whom the audiences strongly engage and relate. Therefore, when influencers sponsor the brands, they can achieve brand relativity among them. Rather than endorsing the brand blankly, influencers review the brand, share their opinion, and create engaging content for people. Consequently, people find these types of sponsored content way more enlightening than TV ads.

Question 9

How do people respond to sponsored content by influencers?

Indrajeet Pal · Accepted Answer

Viewers related more to sponsored content by influencers than brand endorsements by celebrities as the influencers are relatable people. People see the influencers as real-life people than stars which induces a certain degree of trust between the viewers and influencers. Also, as influencers interact with their followers so people find them way more approachable than celebrities.

Question 10

Which segments of people do influencer marketing campaigns reach out to?

Indrajeet Pal · Accepted Answer

Influencer marketing campaigns reach out to the respective followers of influencers who mostly are present on various social media platforms. Therefore, you can reach out to mainly the youth of the country with influencer marketing campaigns. So, the Millennials, Gen X, and Gen Z people are the usual followers of influencers across various social media channels.

Question 11

In what ways do influencers ask for remuneration for brand ads?

Indrajeet Pal · Accepted Answer

Social media influencers generally charge money for brand deals. Very few agree for compensation with brand products and services. Brand products are usually sent to the influencers so that they can review them and create content accordingly. Since influencers run their businesses through social media, it is only appropriate to pay them for their time and efforts.

Question 12

Do all the social media influencers post brand-related content on all social media platforms?

Indrajeet Pal · Accepted Answer

Each influencer has their follower base on a specific social media platform. So, not all brand content makes it through all social media channels. For instance, if an influencer is more famous on Instagram, they will likely post the ad on Instagram. However, they may mention the ad on their other social media platforms as well. To know which influencer resonates more on which social media channel, you can visit www.myhoardings.com.

Question 13

Is it possible to include an influencer campaign as part of a larger advertising campaign?

Indrajeet Pal · Accepted Answer

Yes. Surely, influencer campaigns can be run as part of larger audience outreach. It is proven that running an influencer campaign in tandem with other digital marketing programs has increased the audience response and sales manifold. You can reach out to us to learn more about integrated marketing campaigns.

Question 14

How can I launch a successful influencer campaign for my brand?

Indrajeet Pal · Accepted Answer

Launching an influencer marketing campaign requires quite a lot of preparations. Along with initial research, you need to make sure that you reach out to the right influencer for producing relatable content and consequently, bigger outreach. However, this can be a time-taking process. So, you can hire experts who will find the right kind of influencers who will the right find your brand. MyHoardings provides affordable rates in influencer branding. You can reach out to us at (+91) 99538-47639.

Question 15

How do I get started with influencer marketing for brand promotion?

Indrajeet Pal · Accepted Answer

There are two ways of getting started with influencer marketing – you can either do it yourself or hire an advertising agency to take care of the deal. However, most of the brands go for third-party advertising agencies to cut downtime and clutter, thus saving money in the process. To know more about influencer marketing in detail, you can write to us at business@myhoardings.com.

Question 16

What is the usual cost of an influencer marketing campaign?

Indrajeet Pal · Accepted Answer

Since there are three types of influencer marketing campaigns, prices vary. Costs are usually the least for hiring micro-influencers, in the medium range for macro-influencers and the highest for celebrity influencers. To get a detailed rate chart of all the influencers, you can log in to our website at www.myhoardings.com.

Question 17

Is influencer marketing a good strategy for smaller brands?

Indrajeet Pal · Accepted Answer

Influencer marketing is a strong and effective digital marketing tool. Followers usually swear by the opinions of the influencers. As a result, influencer advertising has steadily outperformed other media options like banner ads. Smaller brands, therefore, find great reliability in influencer advertising. Also, influencer marketing is a low-risk option of investing in advertising as it produces guaranteed results.

Question 18

Do Tech Influencers review the company products themselves?

Indrajeet Pal · Accepted Answer

Yes, usually the tech Influencers are provided the newly launched products which they use, analyze and provide their supportive inputs on their social media platforms.

Question 19

Can celebrity endorsements be tagged as ‘influencer marketing’?

Indrajeet Pal · Accepted Answer

No. Celebrity endorsements are different from ‘influencer marketing’ as influencers have smaller audience outreach than celebrities. These people have the largest number of followers and are famous people in their respective fields. On the other hand, brand association with celebrities adds to the brand value and brand image. Influencers mainly target a niche audience with their content whereas celebrities reach out to a much wide audience base.

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