How Pepsi Turned “Is Pepsi OK?” Into a Viral Success

Pepsi’s “Is Pepsi OK?” campaign cleverly transformed a common customer query into a bold brand statement. By embracing the question with humor and featuring celebrities like Steve Carell, Cardi B, and Lil Jon, the campaign redefined Pepsi’s image from a second choice to a confident contender. This strategic move not only resonated with audiences but also boosted sales and engagement.