PBKS campaign

The Punjab Kings’ IPL 2025 campaign showcases a dynamic blend of digital innovation and strategic partnerships to enhance fan engagement. Collaborating with Kshema General Insurance, they launched the ‘Kshema Secure Hands’ contest, offering fans opportunities to win match tickets and merchandise by predicting standout players. Additionally, the franchise introduced ‘Kandid with Kings,’ a digital series hosted by Sahiba Bali, providing behind-the-scenes content and player interactions. These initiatives, coupled with alliances with brands like Campa, Six5Six, and Amul, reflect PBKS’s commitment to expanding their brand presence and deepening connections with their audience.