Pedigree love campaign

Pedigree’s “Love at First Sight” campaign celebrates the instant bond between humans and shelter dogs, portraying adoption as a heartfelt connection. Through emotive storytelling and initiatives like reimbursing adoption fees, the campaign emphasizes that true love awaits at local shelters. Complementing this, Pedigree’s collaboration with Bhumi Pednekar in India highlights pet nutrition as an expression of love, promoting their gravy range as a daily act of care.