IndustryNews

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Tata Tea Chakra Gold Care Puthandu Campaign Embraces Tradition with a Modern Touch

8 months ago Indrajeet Pal

The Tata Tea Chakra Gold Care Puthandu campaign brings forward a beautiful concept—celebrating traditional values through a modern lens. Focused...

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News18 India BARC Ratings Reflect Top Performance in Hindi News Segment

8 months ago Indrajeet Pal

The News18 India BARC ratings for Week 14 indicate a strong leadership position in the Hindi news genre. The channel...

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Breaking Taboos: How Influencers Are Helping Brands Navigate Sensitive Topics

8 months ago Indrajeet Pal

In today’s dynamic Indian market, brands are increasingly engaging in conversations once considered off-limits—topics like mental health, menstruation, body image,...

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Unilever’s FOBO-Inspired OOH Campaign Turns Heads

8 months ago Indrajeet Pal

Unilever has launched a bold and refreshing out-of-home (OOH) campaign aimed at tackling a growing concern—Fear of Body Odor (FOBO)....

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OOH Advertising Sees Solid Growth, Digital Formats Lead the Charge

8 months ago Indrajeet Pal

The global OOH advertising industry growth is showing no signs of slowing down, clocking in a significant milestone with total ad...

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RuPay’s New Credit Card Ad Features Rasha Thadani and Hrithik Roshan

8 months ago Indrajeet Pal

RuPay, India’s very own card payment network, is back in the spotlight with an exciting new credit card campaign featuring...

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Truecaller Rolls Out Eye-Catching OOH Campaign to Promote iPhone App Experience

8 months ago Indrajeet Pal

Truecaller, the widely-used caller identification app, has launched a bold out-of-home (OOH) advertising campaign across India to highlight its improved...