How Flipkart’s Focus on High-Value Customers is Redefining Ad Strategies

Flipkart is shifting its advertising strategy to focus on 20–30 million high-value customers instead of its entire 400 million user base. By prioritizing users with higher spending potential and brand loyalty, Flipkart aims to enhance customer lifetime value and optimize marketing ROI. This approach leverages personalized campaigns and data-driven insights to engage the most profitable segments, redefining e-commerce advertising in India.