When it comes to global platforms for the food and agri-business sector, few events can match the grandeur of World...
Advertising and marketing
Advertising and marketing are integral components of business strategy focused on promoting products, services, and brands to attract and retain customers. While advertising involves the creation and dissemination of persuasive messages through various media channels to influence consumer behavior, marketing encompasses a broader scope, including market research, product development, pricing strategies, and distribution. Together, these disciplines aim to understand consumer needs, create value, and build strong customer relationships. In today’s digital age, advertising and marketing have evolved to leverage data analytics, social media, and emerging technologies, enabling more personalized and targeted approaches to reach and engage audiences effectively.
This year, influencer marketing during IPL is gaining significant momentum, with brands planning aggressive spending to ride the cricket fever....
Looking for Advertising in Mumbai? As Mumbai is the commercial capital of India, the business and trends affect the entire...
There are multiple mode of marketing used by a brand owner. Amongst all the multiple tools of marketing and advertising...
