GLA University Makes a Bold Impression with DND Flyway OOH Campaign

As the academic season gears up, GLA University, a premier educational institution based in Uttar Pradesh, has launched a high-visibility out-of-home (OOH) campaign along the iconic Delhi–Noida Direct (DND) Flyway. This strategic move puts the brand in direct sight of affluent families, working professionals, and education decision-makers commuting daily between Delhi and Noida.

The campaign leverages the power of transit media on high-speed corridors to drive enquiries, build brand prestige, and amplify admission awareness just in time for the upcoming academic cycle.

At MyHoardings, we’re excited to spotlight this campaign as a strong example of how educational institutions can combine real-world placement and precise audience targeting for maximum ROI.

The Flyway That Delivers Impact

The DND Flyway, connecting South Delhi to Noida and beyond, is a premium route with a steady flow of:

• CXOs and corporate professionals heading to Noida’s tech parks and towers

• Affluent families from South Delhi, East Delhi, and Noida residential sectors

• Parents visiting schools, coaching centers, and education expos

• Students and aspirants traveling for university visits, exams, and counselling

With an average daily traffic of over 1 lakh vehicles, the DND offers elite visibility with strong commuter consistency—making it an ideal location for an institution like GLA University to assert itself.

Creative and Messaging: Focused, Bold, Aspirational

GLA University’s outdoor creatives on the flyway are designed to impress and inform. The messaging leans on trust, reputation, and academic outcomes while visually reflecting progress, opportunity, and modern infrastructure.

Key creative elements include:

• ? Headline statements like “Shape Your Future at GLA University” and “Admissions Open – Apply Now”

• ?️ Campus visuals showcasing modern buildings, libraries, and labs

• ? Academic strengths in engineering, pharmacy, management, law, and research

• ? Enquiry callouts with QR codes, phone numbers, and web links

The messaging is tailored for parents and guardians—those who influence or make final admission decisions—and is positioned to build trust quickly while prompting follow-up action.

Strategic Goals: Not Just Awareness, But Admissions

The campaign is not merely about brand visibility. It’s part of a conversion-driven push designed to boost:

1. Admission enquiries through inbound calls and web visits

2. Footfall to campus and virtual counselling events

3. Top-of-mind recall during counselling and college selection rounds

4. Differentiation in a crowded educational space

By leveraging DND Flyway’s predictable and repetitive exposure, the campaign ensures that the GLA name stays front and center in the minds of commuters making critical academic choices for their children.

Why DND Works for Educational Brands

Unlike general urban OOH zones, the DND Flyway offers targeted exposure in an uncluttered, premium context—a must for educational institutions looking to project:

• Prestige and credibility

• Institutional scale and heritage

• High-quality academic outcomes

• Urban connection for a regional campus

For GLA University, this branding execution helps convey that although the campus is in Mathura, its reach, relevance, and ambition are national and global.

MyHoardings’ Insight: The New Rules of Education Marketing

At MyHoardings, we’ve seen a growing trend of academic institutions investing in targeted OOH, especially in premium transit corridors, urban hubs, and regional rail/airport touchpoints.

GLA University’s DND Flyway campaign reflects a few emerging truths:

✅ Audience trust is built in real-world spaces, not just online ads
✅ Parents remain key decision-makers—and they commute
✅ High-frequency visual branding influences mid-funnel actions like calls, visits, and form fills
✅ OOH builds long-term equity while supporting short-term results

This flyway execution shows how smart media choices can turn infrastructure into a conversion funnel.

Looking to Position Your University or College for the Right Audience?

MyHoardings helps universities, colleges, schools, and ed-tech brands plan and execute OOH campaigns that:

• ? Target parents, students, and influencers

• ?️ Activate key urban routes, metro lines, airports, and school clusters

• ? Combine awareness, credibility, and actionability

• ? Include tracking, QR integration, and response optimization

? Get in touch with MyHoardings: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

Let’s help you reach learners and leaders—right where decisions are made.

Conclusion: GLA University Rides the Right Route to Admissions Success

In an increasingly competitive education sector, GLA University’s campaign on the DND Flyway is a masterclass in strategic branding. Bold, focused, and clearly targeted, the initiative ensures that the institution’s name is not just seen—but remembered, searched, and contacted.

With this move, GLA proves it’s not just about campuses anymore—it’s about where and how your brand shows up in the journey of students and their families.