When it comes to competitive exam coaching in India, ALLEN Career Institute has always been a trusted name. With its digital-first wing ALLEN Online, the brand has taken another bold step in reinforcing credibility and celebrating student achievements through a large-scale OOH campaign.

The campaign spans 169 high-visibility outdoor sites across Uttar Pradesh and West Bengal, proudly showcasing its JEE Advanced and NEET 2025 toppers, and positioning ALLEN Online as the go-to choice for students seeking success in India’s toughest exams.

? Campaign Objective: Building Trust Through Success Stories

Competitive exam coaching is not just about teaching—it’s about inspiring confidence through results.

By highlighting the achievements of its top-performing students, ALLEN Online’s campaign focuses on:

• Credibility building – Demonstrating proven results in JEE and NEET 2025 exams.

• Inspiring aspirants – Motivating thousands of students preparing for future exams.

• Parental assurance – Reinforcing trust among parents investing in their child’s education.

• Market dominance – Positioning ALLEN Online as the leading online coaching platform in Tier-1 and Tier-2 education markets.

? Coverage: 169 Sites Across Two High-Impact States

The campaign leverages a multi-city OOH spread across:

• Uttar Pradesh – With cities like Lucknow, Kanpur, Varanasi, Prayagraj, Agra, and Ghaziabad covered, ALLEN Online taps into one of the largest NEET and JEE aspirant bases in India.

• West Bengal – Key educational hubs including Kolkata, Durgapur, and Siliguri serve as focal points for brand visibility.

By strategically covering both urban hubs and student-dense Tier-2 cities, ALLEN Online ensures widespread reach among aspirants and their families.

?️ Creative Execution: Students as the Heroes

The OOH creatives feature portraits of toppers from JEE Advanced and NEET 2025, alongside their names, scores, and ALLEN Online branding.

Key creative highlights include:

• ?‍? Student-centric visuals – Toppers positioned as role models.

• ? Exam-specific highlights – Messaging tailored for JEE and NEET audiences.

• ? Bold academic claims – Reinforcing ALLEN’s consistent track record in producing toppers.

• ? Digital connect – QR codes and links guiding students to ALLEN Online’s programs.

By placing students at the forefront, the campaign ensures that success stories become aspirational billboards—both figuratively and literally.

? Why OOH Works for Education Branding

OOH advertising remains one of the most effective mediums for educational institutes in India, especially for exam-prep categories like JEE and NEET.

Why?

1. ? Targeted presence in student-heavy areas – Coaching hubs, hostels, school zones, and exam centers.

2. ?‍?‍? Influencing both students and parents – Outdoor media is often seen by the entire household during daily commutes.

3. ? High frequency recall – Large hoardings ensure repeat visibility, especially in Tier-2/3 cities.

4. ? Credibility through scale – Widespread outdoor presence signals trust and leadership.

By going big with 169 sites, ALLEN Online reinforces itself as a serious, established, and result-driven player in online coaching.

? The MyHoardings Insight: Education OOH is About Trust

At MyHoardings, we’ve observed how education brands use outdoor media to inspire trust and scale influence. For categories like exam coaching:

✅ Student faces > celebrity faces – Real results resonate more than endorsements.
✅ High-volume sites = trust amplification – Scale suggests reliability.
✅ Localized targeting works – Presence in student belts ensures relevance.
✅ Integration with digital – QR codes and CTAs bridge offline to online.

The ALLEN Online campaign ticks all these boxes, making it a textbook example of how to combine education results with OOH credibility.

? Plan Your Own Education Branding Campaign with MyHoardings

Whether you’re an edtech startup, a coaching brand, or a school/university, MyHoardings helps you plan and execute targeted OOH campaigns across India.

We offer:

• ? Strategic site planning near education hubs, schools, and coaching clusters.

• ?️ Creative consultation for high-impact messaging.

• ? Execution monitoring with proof-of-performance.

• ? Offline + digital integrations to connect awareness with enrolments.

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

? Conclusion: ALLEN Online Proves Success Stories Drive Brand Success

With its 169-site OOH campaign across UP and West Bengal, ALLEN Online has created a powerful narrative that blends results, reach, and relevance.

By celebrating toppers and putting student success front and center, the brand not only builds credibility but also sets a benchmark for how education institutes should leverage OOH in 2025 and beyond.

For students and parents, the message is clear: success with ALLEN is not just possible—it’s visible.