A Fresh Arrival: Amazon Fresh Goes Live at Lucknow Airport

Amazon Fresh has taken off with a vibrant new campaign at Lucknow International Airport, targeting thousands of travelers with a promise of smart shopping. As India’s appetite for convenience and value continues to grow, this campaign brings Amazon Fresh’s core message right where attention is guaranteed — the airport.

Strategic Airport Presence: Two-Pronged Impact

The campaign captures 100% of domestic departures via the Iconic Videowall, a premium media asset located at the heart of the airport terminal.
It also reaches all domestic and international arrivals through the Baggage Digital Network, which includes 14 digital videowalls strategically placed at arrival zones.

Together, these placements create a dual-entry brand experience — welcoming passengers with offers and ensuring the last thing they see before departure is a reason to shop with Amazon Fresh.

Core Messages That Resonate

Amazon Fresh’s campaign is built on a foundation of value and convenience. Here’s what it communicates:

• Great Savings across essential and everyday products

• Exclusive Cashback Offers to enhance shopping value

• Special Bank Discounts that reward loyal spenders

• Zero Handling Fees for a frictionless experience

These points are not only visually presented but reinforced through clear and punchy messaging across all screens.

Why Airports? Why Now?

Airports offer unparalleled brand visibility among an affluent, time-rich audience. With long dwell times and uncluttered media spaces, Amazon Fresh leverages Lucknow Airport as the ideal OOH environment for engagement and recall.

Moreover, Lucknow’s increasing traffic makes it a high-return location for retail branding — especially when aligned with a digital-first brand like Amazon.

Creative That Moves People

The visuals used are eye-catching yet minimalistic — highlighting products, discounts, and the Amazon Fresh identity with crisp design. In a busy space like an airport, this ensures that the brand cuts through the noise without overwhelming the viewer.

The messaging is consistent across both departure and arrival terminals, creating a full-circle advertising experience.

A Case Study in Targeted Airport Branding

Amazon Fresh’s Lucknow rollout serves as a playbook for performance-driven airport media. It targets the right audience at the right moment with precise messaging.

By integrating with high-traffic digital platforms and leveraging premium screen placements, the brand builds deep visibility and customer trust — a crucial step for any retail player.

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Campaigns like this are brought to life by expert OOH partners like MyHoardings — offering media access across India’s top airports, metros, malls, and transit networks.

Looking to launch your brand’s message into high-traffic zones? Let’s take your campaign from planning to placement — seamlessly.

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