Unleash Local Impact with Non-AC Bus Branding in Chennai

Chennai’s MTC (Metropolitan Transport Corporation) operates one of India’s most dependable and extensive non-AC bus networks. For brands aiming to penetrate the market at scale, non-AC Chennai bus branding offers high-frequency impressions on the city’s most active transit medium. Unlike fixed hoardings, these ads are constantly moving across high-footfall and residential zones, giving you round-the-clock mobile visibility.

? Why Non-AC Buses Are a Smart Bet

Non-AC buses form the majority of the MTC fleet in Chennai and serve millions every day. These buses crisscross through:

• Bustling markets in T. Nagar

• Corporate zones like Guindy

• Coastal belts including Adyar and Besant Nagar

• Urban villages in Ambattur and Anna Nagar

• Educational clusters in Tambaram, Chromepet, and Velachery

Top benefits:

• ✅ Mass reach with hyperlocal targeting

• ✅ Low CPM (Cost Per Thousand Impressions)

• ✅ Visibility in congested and narrow urban roads

• ✅ Coverage in both city core and outskirts

? Branding Formats That Work

Chennai’s non-AC buses allow creative placement in multiple formats:

1. Full Bus Wraps

Complete body wraps for full-brand takeover – ideal for big launches or regional dominance.

2. Side Panel Ads (Right + Left)

Strategically visible during overtaking and traffic stops.

3. Back Panel Ads

Ideal for heavy traffic roads and signals – high dwell time for messaging.

4. Window Panel Strips

Continuous branding above passenger windows – ensures brand repetition.

? All creatives are installed using waterproof and sun-resistant material suited for Chennai’s coastal climate.

? Routes That Matter

Popular high-traffic MTC bus routes for branding include:

• Parrys Corner ↔ Velachery

• Tambaram ↔ CMBT (Koyambedu)

• Thiruvanmiyur ↔ T. Nagar

• Ambattur ↔ Guindy

• Anna Nagar ↔ Marina Beach

These routes cover IT corridors, shopping streets, residential zones, and educational hotspots—ensuring your brand never leaves the audience’s view.

? Who Will See Your Ad?

Chennai’s non-AC buses cater to:

• ?‍? Daily-wage and salaried workers

• ? Students and tuition-goers

• ?‍? Homemakers and local shoppers

• ?️ Small business employees

• ? Suburban and rural commuters entering the city

Your message is seen by 1000s daily, traveling to work, colleges, markets, and even beaches.

? Advertising Costs – Approximate Range

Discounts available for 20+ bus campaigns and 3+ month durations.

? Creative Must-Haves for Chennai

To stand out in this culturally rich city:

• ✔️ Use Tamil script alongside English

• ✔️ Highlight offers, local relevance, or contact details

• ✔️ Include QR codes for interactive promotions

• ✔️ Keep fonts large and designs vibrant for moving views

? Ideal for Which Brands?

Non-AC bus branding in Chennai is used by:

• ? FMCG brands launching new SKUs

• ? EdTech players targeting students

• ? Supermarket chains and retailers

• ? Hospitals and clinics

• ? Local service providers (real estate, insurance, coaching centers)

Whether you’re looking to reach north Chennai workers or south Chennai techies, this format offers mass exposure.

? Campaign Execution with MyHoardings

From planning to placement, MyHoardings offers complete campaign support:

? Route mapping and vehicle planning
? Creative resizing and approval for MTC
? High-resolution waterproof printing
? Installation and photo proofing
? Real-time campaign reporting

We help you plan smarter—not just bigger.

? Why MyHoardings?

We’re not just a transit media vendor—we’re your advertising growth partner.

✨ PAN-India access with local execution
✨ Quick TAT and professional coordination with MTC
✨ End-to-end creative, logistics, and compliance
✨ Transparent billing and competitive pricing

? About MyHoardings

MyHoardings is a leading transit and outdoor media agency offering non-AC bus branding solutions in Chennai and across India. We help brands reach the streets, signals, and souls of every city with media that moves—literally. Whether you’re launching a product or promoting a service, our mobile visibility formats make sure your audience doesn’t miss you.

? business@myhoardings.com
? +91 9953847639
? www.myhoardings.com