ChatGPT Debuts in India with First-Ever OOH Campaign Across Major Cities

ChatGPT, the world’s most popular AI conversational platform, has launched its first-ever Out-of-Home (OOH) campaign in India. The creative twist? Instead of typical advertising lines, the billboards display real-life prompts—the kind users type into ChatGPT every day.

By transforming hoardings into everyday use-case showcases, the campaign demonstrates how AI is already integrated into people’s lives—whether it’s about career growth, cooking recipes, fitness advice, or travel planning.

The messaging is simple yet powerful: “Whatever your need, just prompt it.”

? Location Strategy: India’s Top Urban Corridors

The campaign spans Mumbai, Delhi, Bengaluru, Chennai, and Jaipur—five cities chosen for their mix of tech-savvy, aspirational, and urban audiences.

• Mumbai: Billboards along the Western Express Highway, Bandra, and corporate districts.

• Delhi NCR: Premium arterial roads, South Delhi hotspots, and Gurgaon corporate hubs.

• Bengaluru: IT corridors like Outer Ring Road, Whitefield, and Electronic City.

• Chennai: High-traffic arterial stretches and cultural centers.

• Jaipur: Heritage-rich yet aspirational catchments targeting students and young professionals.

This spread ensures both pan-India visibility and localized resonance.

? Creative Concept: Turning Curiosity into Content

The creative execution reflects ChatGPT’s value proposition as an AI assistant for everyone.

• Billboard Texts as Prompts: Examples include “How do I start a side hustle?”, “Explain cricket in Gen Z slang”, or “Healthy 15-minute recipes.”

• Minimal Design: Clean white backgrounds with ChatGPT’s branding in bold green/black tones.

• High Relatability: Prompts mirror everyday curiosities—making viewers think, “I could ask that too.”

• Consistency: Across all cities, the design is uniform, ensuring strong recall.

By focusing on prompts rather than polished taglines, ChatGPT underscores its utility-first approach.

? Campaign Objectives

1. Introduce ChatGPT to India’s mainstream beyond early adopters.

2. Demystify AI usage by showing how simple prompts can solve real problems.

3. Build cultural relevance—linking AI with everyday Indian needs.

4. Strengthen brand trust through physical-world visibility in high-value city spaces.

? Impact Potential

The campaign is designed for both mass visibility and cultural impact.

• Urban Reach: Lakhs of commuters interact with these prompts daily.

• Curiosity Factor: Unconventional OOH messaging makes people stop, read, and think.

• Social Spillover: Billboards are Instagrammable, encouraging users to share prompts online.

• Tech Awareness: AI becomes less intimidating and more approachable to mainstream India.

In a market where digital adoption is skyrocketing, OOH helps ChatGPT bridge the online–offline trust gap.

? The MyHoardings Perspective: AI Meets OOH

At MyHoardings, we believe this campaign is a gamechanger for both tech branding and OOH advertising in India.

✅ Category breakthrough – Rarely do AI-first brands use outdoor media at scale in India.
✅ Simplicity works – Stripped-down creative makes complex technology feel human and accessible.
✅ Cross-market strategy – From Mumbai’s corporates to Jaipur’s students, the campaign speaks to all.
✅ Offline validation – For digital-only products, OOH provides credibility and permanence.

It’s a lesson for all tech companies: AI adoption grows fastest when positioned as everyday, not extraordinary.

? Want to Take Your Tech Brand Outdoors?

At MyHoardings, we help tech and digital-first brands craft OOH campaigns that resonate with India’s urban audiences.

We provide:

• ?️ Premium hoardings in top metros

• ✈️ Airport DOOH & transit branding

• ? Metro train wraps & station branding

• ? Customized campaign planning, execution & reporting

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

? Conclusion: ChatGPT Sparks Conversations on India’s Streets

By swapping pitches for prompts, ChatGPT’s first OOH campaign in India does more than advertise—it educates, entertains, and engages.

It shows that AI is not distant—it’s already here, solving everyday questions. Whether in Mumbai traffic or Bengaluru’s tech parks, the campaign proves that the future of AI isn’t confined to screens—it’s part of India’s streets, skylines, and conversations.

This is not just a campaign—it’s a cultural moment where AI meets everyday India.