Expected growth of DOOH advertising globally
3 min read
Digital out-of-home (DOOH) advertising refers to the use of digital screens and displays for advertising purposes in public spaces such as shopping malls, airports, train stations, and bus stops. DOOH advertising has become increasingly popular in recent years due to the advancements in digital technology, which have made it easier to create dynamic, interactive, and visually appealing advertising content.
The growth of DOOH advertising is being driven by several factors. Firstly, the increasing penetration of smartphones and other mobile devices has led to a shift in consumer behavior, with more people spending time outside of their homes. DOOH advertising provides a way to reach these consumers on-the-go, offering an opportunity to connect with them in a meaningful way.
Another factor contributing to the growth of DOOH advertising is the availability of programmatic advertising solutions. Programmatic advertising is a data-driven approach to media buying that uses algorithms and automation to target specific audiences and optimize ad campaigns in real-time. This enables advertisers to reach the right people at the right time, which is crucial for effective advertising.
AI and machine learning are also playing a significant role in the growth of DOOH advertising. These technologies enable advertisers to create more personalized and relevant advertising content that resonates with consumers. By analyzing data on consumer behavior and preferences, advertisers can create tailored messages that are more likely to engage their target audience and drive conversions.
Overall, the growth of DOOH advertising is being driven by a combination of factors, including the availability of digital technology, changes in consumer behavior, the rise of programmatic advertising, and the use of AI and machine learning in advertising. As a result, the DOOH advertising market is expected to continue to grow at a significant pace in the coming years.
The global digital out-of-home (DOOH) advertising market has been growing rapidly in recent years, and this growth is expected to continue in the coming years. According to various market research reports, the DOOH advertising market is expected to grow at a CAGR of around 12% to 15% from 2021 to 2026.
One of the major drivers of this growth is the increasing adoption of digital signage and display technologies across various industries. The growing demand for dynamic, interactive, and visually appealing advertising content is fueling the demand for DOOH advertising. Additionally, the increasing penetration of smartphones and other mobile devices is also driving the growth of DOOH advertising, as it enables advertisers to reach consumers on the go.
Another factor contributing to the growth of DOOH advertising is the availability of programmatic advertising solutions. Programmatic advertising enables advertisers to target specific audiences and optimize their ad campaigns in real-time, making it easier to reach the right people at the right time.
The growth of DOOH advertising is also being driven by the increasing use of artificial intelligence (AI) and machine learning (ML) in advertising. These technologies are enabling advertisers to create more personalized and relevant advertising content, which is more likely to engage consumers and drive conversions.
In summary, the DOOH advertising market is expected to grow at a significant pace in the coming years, driven by the increasing adoption of digital signage and display technologies, the growing demand for dynamic and interactive advertising content, and the availability of programmatic advertising and AI-based solutions.
