Fastrack “After Hours” Campaign Hits the Streets with Eye-Catching Auto Branding — Executed by MyHoardings

Fastrack, one of India’s most loved youth fashion brands from Titan, has launched its latest collection — “After Hours” — with an innovative auto hood branding campaign executed by MyHoardings.

The campaign transforms everyday autos into moving billboards of style, reflecting Fastrack’s edgy, confident personality. With bold imagery of the new After Hours watches, the brand captures attention on the move, reaching college students, professionals, and young trendsetters in urban areas.

The creative execution aligns perfectly with Fastrack’s brand ethos — dynamic, youthful, and always in motion — ensuring that the brand stays visible at every turn, quite literally.

🚖 Why Auto Branding for Fastrack?

In a market where youth audiences are constantly on the go, auto branding provides a cost-effective yet high-reach medium to stay top-of-mind.

For Fastrack, the choice of this format complements its urban, on-the-move identity:

• High mobility – Autos navigate through residential colonies, marketplaces, and commercial districts.

• Mass reach – Every auto travels across key urban touchpoints multiple times a day, ensuring diverse audience exposure.

• Affordability with impact – The format delivers exceptional impressions at a fraction of static billboard costs.

• 24×7 brand presence – The message stays visible day and night, moving with the pulse of the city.

By leveraging this everyday mobility, Fastrack transforms city traffic into a fashion runway of visibility.

🎨 Creative Execution: Bold and Effortlessly Cool

The campaign’s design reflects Fastrack’s signature boldness and playful sophistication:

• Vibrant artwork featuring watches from the After Hours collection — contrasting gold and black hues against a sleek backdrop.

• Minimal yet striking copy – The words “After Hours” evoke nightlife, freedom, and self-expression.

• Prominent brand logo and identity elements, ensuring quick recognition from afar.

• Clean layout optimized for rear-view visibility on autos — ensuring clarity even in motion.

The visual appeal of the campaign mirrors the After Hours range — elegant, daring, and unapologetically confident.

📍 City Coverage and Audience Reach

The campaign was executed across high-footfall urban zones with a dense youth population, including college belts, IT corridors, shopping districts, and café clusters.

Auto branding in these areas ensures the message reaches:

• Students and young professionals (Fastrack’s core audience).

• Commuters across socio-economic segments.

• Daily travelers who see the brand repeatedly across different city routes.

By embedding the campaign in public life, Fastrack achieves organic familiarity — making it a part of people’s daily commute narrative.

🎯 Campaign Objectives

1. Showcase the new Fastrack “After Hours” collection across high-traffic areas.

2. Reinforce brand connect with Gen Z and young millennials.

3. Drive curiosity and awareness through an unconventional medium.

4. Ensure continuous visibility across city routes with mobile branding.

📊 Impact Potential

The auto branding format is one of the most cost-efficient outdoor tools for driving frequency and familiarity:

• Thousands of daily impressions per vehicle.

• Localized reach — from narrow lanes to main roads, autos go where large hoardings cannot.

• Sustained recall through repeated exposure in high-traffic zones.

• Perfect alignment with brand tone – youthful, mobile, and accessible.

For a brand like Fastrack, which thrives on everyday relevance, this campaign reinforces brand energy and fashion leadership beyond traditional ad spaces.

🧠 The MyHoardings Perspective: Mobility Meets Modern Marketing

At MyHoardings, this campaign showcases how smart outdoor planning can transform transit spaces into brand experiences.

✅ Format precision – Auto hoods selected for optimal visibility and longevity.
✅ Design execution – Ensuring creative readability and strong visual contrast on the move.
✅ Audience alignment – Targeting college-goers, tech park employees, and young professionals.
✅ City-level scalability – A model adaptable to multiple urban markets.

This campaign reiterates the power of mobility-based OOH advertising, where the medium mirrors the audience’s lifestyle — always active, always visible.

📢 About the Campaign Execution

The Fastrack “After Hours” auto branding campaign was conceptualized and executed by MyHoardings, India’s leading outdoor advertising agency specializing in OOH and transit media solutions.

With a focus on high-density travel routes and retail corridors, MyHoardings ensured maximum visibility for the campaign through extensive fleet deployment and uniform creative display.

🏁 Conclusion: Fashion in Motion

With the “After Hours” auto branding campaign, Fastrack once again proves that great design isn’t limited to stores or screens — it lives on the streets, moves through the city, and interacts with people every day.

Executed by MyHoardings, the campaign captures the essence of urban youth culture — confident, free-spirited, and constantly in motion.

It’s more than an ad — it’s a moving celebration of individuality, fashion, and fun, reminding audiences that with Fastrack, style travels wherever you go.