From Farm to Shelf: Smart Marketing Strategies for Food Processing Companies in India
India’s food processing industry—covering everything from packaged snacks and frozen foods to dairy and ready-to-cook meals—is evolving rapidly. With rising demand for convenience and quality, branding and promotion have become critical differentiators.
Whether you’re an FMCG brand, spice manufacturer, or cold-storage giant, here are three effective strategies to promote food processing companies in India and stand out in a cluttered market.
1. High-Visibility Hoardings and DOOH in Retail and Transit Zones
In a business that relies on impulse and shelf recall, frequent visibility equals familiarity. Strategic outdoor advertising can help you stay top-of-mind in target markets.
Ideal Placement Zones:
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Retail-heavy areas like kirana zones, malls, and wholesale markets
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Transit hubs (metro stations, railway platforms, bus shelters)
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Hyperlocal areas near housing societies and food outlets
Formats to Use:
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DOOH inside and outside supermarkets
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Billboards in urban food zones (e.g., Dadar Market, Delhi’s INA)
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Lift and gate branding in residential societies
Example:
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ITC Foods ran Aashirvaad hoardings around high footfall grocery areas in South India to boost regional recall.
2. Product Sampling and Hyperlocal Events
Trust in food comes from experience. Let people taste your product before they commit. Smart sampling + event partnerships = awareness + conversion.
Campaign Options:
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Set up booths at local haats, food fests, and colony events
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Offer samples via delivery platforms or kirana stores
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Sponsor health/culinary workshops with your ingredients
Effective Add-on:
Pair on-ground sampling with QR code-linked offers for app or online orders.
Example:
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Amul conducts society-level milk tasting drives with co-branded society gate ads and post-event reels for digital amplification.
3. Regional Branding With a Vernacular Strategy
Food is local. People trust brands that speak their language and taste their culture.
Marketing Tactics:
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Run vernacular language campaigns (billboards + radio + YouTube ads)
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Highlight traditional ingredients in regional packaging and ads
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Use regional influencers to promote your brand’s local origin story
Example:
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Haldiram’s adapts its messaging across Maharashtra, Punjab, and West Bengal with local hoardings and recipe reels.
? Bonus Strategy: Health Positioning and Nutritional Branding
Health-conscious Indian consumers want more than taste—they want transparency and nutrition.
Use:
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Educational social media posts on ingredients, benefits
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In-store POS displays with health claims
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Elevator ads in health-focused societies (e.g., senior housing, gym facilities)
How MyHoardings Helps Food Processing Brands Get Noticed
MyHoardings (www.myhoardings.com) works with food companies to create impactful visibility across the consumption chain—from retail to residential.
✅ Supermarket DOOH and kirana visibility
✅ Gate and lift branding for family-targeted campaigns
✅ Transit ads near food hubs and markets
✅ Regional language OOH and society activations
? Contact: +91 9953847639
? Email: business@myhoardings.com
Marketing activities to target Students –
Create an Informative and Entertaining Video. Include video in your student marketing efforts. Create relevant content to them.
It's no secret that usage of phone among most of students is high and they're constantly on social media.
Collaborating with influencers can significantly enhance our product sampling initiatives.
Offering incentives to college students will make them more likely to shop with your company.
Student-focused marketing can be achieved via Class enrollment promotions in proximity to the campus area.
