Jaypee Institute of Information Technology Elevates Brand Visibility with Chandigarh Airport Campaign

The Jaypee Institute of Information Technology (JIIT) has taken a bold step in its student outreach strategy by leveraging Chandigarh Airport branding.

The campaign is centered on promoting JIIT’s new online education programs, designed to reach ambitious students across Punjab and beyond. By choosing a prime digital screen at the departure terminal, the institute ensures that both students and their parents see JIIT as a progressive, technology-driven education brand.

? Why Chandigarh Airport?

Chandigarh International Airport is a critical gateway for Punjab, Haryana, and Himachal Pradesh. It serves millions of passengers annually, including a high concentration of:

• Students and parents traveling for academic opportunities.

• Affluent families with the financial capacity to invest in education.

• Professionals who influence household decisions.

• NRI families connecting with Punjab, many of whom seek online education solutions for children back home.

The departure terminal’s digital screens offer long dwell times, as passengers spend considerable minutes waiting through check-in and boarding procedures. This guarantees repeated, high-quality exposure for JIIT’s messaging.

? Creative Execution: Modern Education, Modern Messaging

The campaign creative focuses on:

• Clean design with strong visuals showcasing JIIT’s digital learning platforms.

• Call-to-action messaging encouraging students to explore new-age programs.

• Bright, dynamic visuals suited to digital display screens.

• Trust cues with JIIT’s brand identity, highlighting its credibility in technology-driven education.

The storytelling is kept aspirational yet accessible, reflecting JIIT’s vision of empowering students with future-ready education.

? Campaign Objectives

1. Boost awareness of JIIT’s online programs in Punjab’s student community.

2. Leverage airport visibility to engage with parents who influence education choices.

3. Reinforce digital-first positioning—aligning with the modern education landscape.

4. Strengthen regional connect with Chandigarh as a hub for Punjab and North India.

? Impact Potential

The Chandigarh Airport campaign offers multi-layered impact:

• Student reach: Targeting a key demographic at the heart of Punjab’s education ecosystem.

• Parental influence: Airports ensure exposure to decision-makers, not just students.

• NRI connection: Chandigarh’s international traffic ensures recall among global families with ties to Punjab.

• Prestige factor: Being seen on premium airport media strengthens JIIT’s authority as a trusted institution.

With education demand surging in Tier-2 and Tier-3 cities, this move helps JIIT position itself as an institution that is accessible, forward-looking, and relevant.

? The MyHoardings Perspective: Education Meets Airport OOH

At MyHoardings, we’ve seen education brands increasingly leverage airport media to connect with premium, decision-making audiences.

Why it works:
✅ Targeted environment – Airports naturally attract students and families making education-related journeys.
✅ High dwell time – Digital screens ensure repeat exposure during waiting moments.
✅ Premium association – Airport media signals quality, trust, and global ambition.
✅ Perfect for digital programs – Online education brands align seamlessly with the aspirational aura of airports.

JIIT’s Chandigarh Airport campaign is a smart blend of geography, audience targeting, and premium brand positioning.

? Want to Reach Students Across India?

At MyHoardings, we specialize in designing education-focused OOH campaigns across India’s busiest locations.

We provide:

• ? Airport digital media for student/parent audiences.

• ? Metro train & station branding in student-heavy zones.

• ? Bus shelters & transit media near colleges and coaching hubs.

• ?️ High-street hoardings in Tier-1 & Tier-2 education hubs.

• ? Customized media planning, execution & monitoring.

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

? Conclusion: JIIT Makes a Smart Move with Airport Branding

By tapping into Chandigarh Airport’s departure terminal digital media, Jaypee Institute of Information Technology has made a high-visibility statement in North India’s education market.

The campaign not only promotes online learning programs but also positions JIIT as a global, forward-thinking institution ready to engage students wherever they are.

This initiative is proof that for education brands, premium OOH media isn’t optional—it’s essential to stay relevant, credible, and aspirational.