Liugong India Targets Business Travelers with Strategic Hoarding Campaign at Indore Airport

Liugong India, the Indian arm of the global construction equipment powerhouse LiuGong Machinery, has marked a major brand milestone with a bold outdoor campaign at Indore Airport. By deploying a premium airport hoarding, the brand directly taps into a high-value audience of decision-makers, contractors, project developers, and infrastructure consultants flying through Madhya Pradesh’s business capital.

This campaign represents a sharp, insight-driven move to position Liugong as a front-runner in India’s B2B industrial and infrastructure branding space, right at the entry gate to a rapidly developing economic zone.

As part of our industry reporting at MyHoardings, we’re excited to cover this campaign as a textbook example of smart industrial brand placement in transit environments.

Why Indore Airport? Market Growth Meets Audience Precision

Indore’s Devi Ahilya Bai Holkar International Airport has emerged as a key aviation node in Central India, especially after witnessing a 27% growth in passenger traffic in 2024, reaching an impressive 3.2 million annual flyers. Of this, a significant chunk comprises:

• Business travelers

• MSME and SME owners

• EPC (engineering, procurement, and construction) professionals

• NRI real estate investors

• Senior government officers and bureaucrats on infrastructure review visits

For a brand like Liugong—which caters to sectors like roads, mining, construction, and material handling—Indore Airport provides a rare mix of visibility, credibility, and relevance.

The Hoarding Campaign: Big Format for Big Industry

Placed at a prime location within the airport’s high-traffic ingress zone, the hoarding offers uninterrupted exposure to both arriving and departing passengers. Its size, clarity, and bold visuals make it a standout in a zone that typically favors aspirational B2C branding—now being used to build B2B dominance.

Key creative features include:

• ?️ High-resolution imagery of Liugong equipment, including excavators, wheel loaders, and dozers

• ? Headline messaging tailored to decision-makers, such as “Powering India’s Infrastructure Growth”

• ? Brand credentials including global presence, service footprint, and product range

• ? QR code and contact CTA linking to regional dealerships and sales teams

This design ensures the hoarding doesn’t just create visibility—but becomes a conversation starter for prospective buyers traveling for tenders, project assessments, and procurement meetings.

Strategic Objectives: Building Brand in the Right Place at the Right Time

The Indore campaign plays a key role in Liugong India’s broader business goals for 2024–25, including:

1. Expanding footprint in Tier-2 and Tier-3 construction zones

2. Enhancing visibility among mid-size infrastructure companies and state contractors

3. Positioning Liugong as a reliable Make-in-India partner with global expertise

4. Driving enquiries for upcoming launches and dealership expansions in Central India

Indore—home to industrial corridors like Pithampur and SEZs in Dewas and Ujjain—is the perfect ecosystem to initiate such conversations.

Industrial Branding in Transit: A Rising Trend

For years, airport media has been dominated by BFSI, luxury retail, and aviation-linked brands. But campaigns like Liugong’s show that B2B players are now leveraging airport hoardings to assert category leadership, particularly when targeting:

• Influencers and gatekeepers in the buying cycle

• Decision-makers with limited time but high interest

• Regional market distributors and channel partners

This campaign not only establishes trust but aligns with the positioning of Liugong as a serious player committed to India’s next phase of infrastructure growth.

MyHoardings’ Perspective: Airports Aren’t Just for Flyers—They’re for Influencers

At MyHoardings, we view airport advertising as one of the most potent tools for industrial brands in India today. Liugong’s campaign shows what happens when a traditionally field-driven business embraces modern media strategy.

✅ Targeted visibility without media clutter
✅ Trust building through premium media real estate
✅ Long-term recall among project owners and consultants
✅ Scalable for other Tier-2 markets like Nagpur, Lucknow, Jaipur, and Bhopal

For any B2B brand, this is the future of category awareness and regional dominance.

Interested in Airport Campaigns for Your B2B Brand?

MyHoardings offers custom solutions for manufacturers, exporters, construction firms, machinery suppliers, and industrial innovators looking to create visibility in:

• ? Airports (domestic & international terminals)

• ? Industrial zones & SEZ perimeters

• ? Bus stations, transit shelters, and freight hubs

• ?️ National highway routes and toll plazas

? Contact us: +91 995384-7639
? Email: business@myhoardings.com
? Website: www.myhoardings.com

Let’s place your brand where the real buyers land.

Conclusion: Liugong India Makes the Right Noise in the Right Sky

This airport hoarding campaign is more than just a visual—it’s a strategic B2B move that positions Liugong India at the forefront of industrial conversations in Central India.

As the construction and infrastructure sector booms in 2024 and beyond, Liugong’s visibility at Indore Airport ensures it’s not just present—it’s preferred.