NewsTak Drives Political Awareness in Bihar with High-Impact Auto Hood Branding

NewsTak, a digital-first news platform, has rolled out a large-scale auto hood branding campaign across Bihar, designed to capture attention during a politically charged period.

With the tagline “Bihar Chunav Ki Har Khabar” (Every Update of Bihar Elections), the campaign highlights real-time, credible election news, targeting both rural and urban audiences.

Executed through auto hood wraps, the campaign ensures that NewsTak’s message travels across markets, residential zones, and high-traffic intersections, meeting audiences right where they are.

By combining vivid branding with a call-to-action QR code for YouTube subscriptions, NewsTak has turned autos into mobile newsrooms on wheels.

📍 Why Auto Branding in Bihar?

Autos are the lifeline of urban and semi-urban mobility in Bihar, making them the ideal medium for this campaign:

• High penetration – Autos connect both city centres and smaller neighbourhoods.

• Mass visibility – Moving through narrow lanes and busy junctions ensures maximum impressions.

• Cost efficiency – Compared to traditional billboards, autos deliver sustained exposure at scale.

• Captive audience – With passengers seated inside and bystanders outside, each branded auto reaches hundreds daily.

For a digital news brand like NewsTak, auto branding creates hyperlocal trust while boosting digital reach.

🎨 Creative Execution: Bold, Bright, and Interactive

The campaign stands out with its bright yellow-and-pink hood creatives, designed to cut through the visual clutter of Bihar’s bustling roads:

• High-contrast colors (yellow & magenta) attract attention even from afar.

• Clear messaging – “Bihar Chunav Ki Har Khabar” makes the campaign’s purpose instantly clear.

• Prominent URL (newstak.in) ensures brand recall.

• QR code integration allows instant YouTube subscription, bridging offline and online seamlessly.

• Platform icons highlight NewsTak’s presence on YouTube and digital channels, appealing to younger, mobile-first audiences.

This execution transforms each auto into both a billboard and a digital gateway.

🎯 Campaign Objectives

1. Drive awareness of NewsTak as a go-to source for Bihar election coverage.

2. Increase YouTube subscriptions and digital traffic through QR-linked CTAs.

3. Build hyperlocal trust by reaching audiences in daily commutes.

4. Differentiate NewsTak in a competitive regional news market.

📊 Impact Potential

• Reach – Hundreds of autos across Bihar ensure thousands of impressions daily.

• Engagement – QR codes make the campaign interactive, driving real conversions.

• Political timing – With elections dominating conversations, visibility is maximized.

• Rural-urban connect – Auto routes ensure even semi-urban areas engage with the campaign.

The impact extends beyond visibility: it creates direct audience interaction with the NewsTak platform.

🧠 The MyHoardings Perspective: Why This Works

At MyHoardings, we see NewsTak’s auto hood campaign as a smart execution of transit media during election season:

✅ Mass visibility at low cost – Auto branding ensures strong recall across diverse geographies.
✅ Regional relevance – Messaging in Hindi ensures relatability across Bihar’s population.
✅ Offline-to-online bridge – QR codes smartly convert physical impressions into digital subscriptions.
✅ Election timing – Associating with Bihar elections ensures cultural and topical relevance.

This campaign demonstrates how news and digital media brands can maximize outdoor media for both awareness and measurable results.

📢 Want to Amplify Your Digital Brand with Transit Ads?

At MyHoardings, we help digital-first brands leverage cost-efficient transit media for maximum visibility.

We offer:

• 🚖 Auto hood and panel branding across Tier-1 and Tier-2 cities.

• 🚍 Bus and cab wraps for larger transit impact.

• 🚇 Metro train branding for urban commuters.

• 📊 Campaign planning with QR-based conversion tracking.

📞 Call/WhatsApp: +91 995384-7639
📧 Email: business@myhoardings.com
🌐 Visit: www.myhoardings.com

🏁 Conclusion: NewsTak Turns Autos into Election Messengers

With its auto hood branding campaign across Bihar, NewsTak has successfully combined traditional outdoor media with digital interactivity.

By using autos as moving billboards, the brand ensures continuous, high-frequency exposure, while QR integration drives audiences directly to its digital platforms for real-time election updates.

As Bihar gears up for its elections, NewsTak’s campaign is proof that in today’s media ecosystem, the most effective campaigns are those that are visible on the streets and clickable online.