? Marking a Landmark Move from App Screens to the Streets of Kolkata

Kolkata | July 8, 2025 —
Olyv, India’s rapidly growing digital financial platform, has kicked off its first-ever Out-of-Home (OOH) campaign in the heart of Kolkata — and it couldn’t be more symbolic. Featuring the brand’s first ambassador, Sourav Ganguly, the campaign went live on 4th July 2025, just ahead of the cricketing legend’s birthday.

This isn’t just another billboard. It’s a celebration of trust, resilience, and financial empowerment, combining the legacy of a sports icon with the ambition of a digital-first fintech brand that has already touched over 4 crore Indians.

Dada Meets Digital Finance

Set against the backdrop of Ganguly’s hometown, the campaign reflects the spirit of “hometown pride meets national ambition.”

“Kolkata holds a special place in my life, and I’m proud to see Olyv kickstart this new chapter from my home city,” said Sourav Ganguly.
“The brand represents trust, transparency, and the belief in every Indian’s potential — values I strongly identify with.”

The campaign’s central creative, featuring Ganguly, champions the tagline of resilience and ambition — aligning Olyv’s mission with his story of leading from the front and redefining expectations.

Strategic Timing: World-Class Execution Meets Birthday Tribute

The OOH campaign went live on July 4, just days before Ganguly’s birthday on July 8 — a smart move that ties into both emotional connect and PR buzz.

• ? Audience Familiarity: Using a beloved local icon guarantees relevance and relatability

• ? High-traffic visibility: The campaign is located at one of Kolkata’s prime OOH hotspots

• ? Symbolic storytelling: Celebrating a national leader’s journey with a platform that’s helping the next billion take financial leaps

From Credit to Community: The Olyv Vision

Formerly known as SmartCoin, Olyv has grown beyond personal loans to become a comprehensive digital financial ecosystem, including:

• ? Instant loans for self-employed and salaried users

• ? Credit health management tools

• ? Digital gold and financial planning products

Its user-centric tech design has resulted in:

• ? Over 4 crore app downloads

• ? ~70% repeat customers

• ⭐ A consistent 4.6+ rating on the Google Play Store

With over 19,000 pin codes served, Olyv is not just building a business — it’s building financial inclusion for Emerging India.

CEO’s Take: A Defining Milestone

“This is a milestone moment as we take Olyv’s trusted digital promise to the streets,” said Rohit Garg, CEO and Co-founder.
“Launching our first OOH campaign in Kolkata with Dada is more than symbolic — it’s about celebrating shared values of trust, ambition, and the will to rise.”

OOH Media Strategy: Focused, High-Impact, High-Recall

The campaign placement is designed for maximum visibility and relevance, with hoardings positioned in key arterial routes and landmark zones of Kolkata — ensuring that the brand, the message, and Dada’s face are unmissable.

The design emphasizes:

• ? Simplicity + Authority — bold font, strong portraiture

• ? Aspirational energy — “Olyv stands with you when it matters” tone

• ? Recall-building — Easy recognition across both digital and offline extensions

About Olyv: The Fintech for Emerging India

Founded in 2017, Olyv has steadily expanded its portfolio while maintaining a mission-first focus on financial inclusion for underserved segments.

Olyv’s credibility is backed by:

• ✅ Investment from reputed global VCs like LGT Lightstone and Accion

• ? Recognition at World Economic Forum, Financial Express Futech, Google Launchpad, Inclusive50, and more

• ?‍? A 350+ strong team working across India’s fintech transformation

With its rebranding and expansion, Olyv is set to become the go-to digital finance partner for India’s working class, aspirants, and youth.

About MyHoardings

MyHoardings (www.myhoardings.com) is India’s leading OOH media aggregator and planning platform — offering 360° outdoor advertising solutions for digital-first brands expanding into physical visibility.

MyHoardings supports campaigns with:

• ? Location intelligence and OOH strategy

• ?️ Pan-India execution with proof of display

• ? Performance tracking and contextual placements

• ? Deep expertise in consumer finance, mobility, FMCG, tech, and more

Partner with MyHoardings to make your first impression unforgettable — just like Olyv did with Dada.

? business@myhoardings.com
? 9953847639