Zepto, Shaadi.com & Bold Care Turn Noida Sector 52 Metro Billboards into a Playful Story of Modern Love
Zepto, Shaadi.com, and Bold Care collaborate on a unique metro billboard campaign at Noida Sector 52, blending creativity and humor to portray the journey of modern love.
Outdoor advertising is at its best when it doesn’t just sell—it entertains. At Noida Sector 52 Metro Station, three seemingly different brands— Zepto, Shaadi.com, and Bold Care—have come together to deliver a clever narrative on modern relationships through a sequence of adjacent billboards.
From chai and comfort, to commitment, to a cheeky wink at intimacy, the billboard trilogy is witty, memorable, and culturally resonant—showing how creative OOH collaboration can capture attention in seconds while delivering three different brand messages.
?️ The Location: Why Noida Sector 52 Matters
Sector 52 Metro is one of Noida’s busiest junctions, connecting thousands of daily commuters to Blue and Aqua line corridors. With high footfall from:
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Students traveling to Delhi colleges
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Working professionals from IT hubs and corporates
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Young couples and families commuting daily
…the metro serves as a prime OOH location for brands targeting young, aspirational, and digitally active consumers.
By placing their story-driven campaign here, the three brands ensured maximum exposure and repeat impressions.
☕ Step 1: Zepto – Comfort in a Cup
The sequence begins with Zepto, India’s quick-commerce delivery platform, using the idea of chai as a metaphor for comfort and connection.
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The creative showcases a hot cup of tea, accompanied by a tagline that hints at companionship and warmth.
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This sets the tone: relationships often begin over small comforts and everyday rituals.
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For Zepto, it cleverly reinforces the brand’s speed and availability while linking it to emotional everyday moments.
? Step 2: Shaadi.com – From Comfort to Commitment
The middle billboard transitions naturally to Shaadi.com, India’s leading matchmaking platform.
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The messaging pivots from casual comfort to serious commitment—the next stage in a modern love story.
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By positioning itself between Zepto and Bold Care, Shaadi.com plays the bridge role—taking viewers from “chai-time conversations” to lifelong companionship.
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Creatively, it taps into both humor and cultural familiarity—Indians love stories that move from everyday meetings to wedding bells.
This placement ensures Shaadi.com emerges as the emotional anchor of the three-part narrative.
? Step 3: Bold Care – The Wink of Intimacy
The story concludes with Bold Care, a brand focused on men’s wellness and intimacy products.
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Its creative takes a playful, cheeky angle—hinting at the final stage of modern love: intimacy and passion.
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The use of humor ensures that a sensitive subject is handled tastefully yet memorably.
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In sequence with Zepto and Shaadi.com, Bold Care provides the perfect closing chapter to a relatable and modern-day love journey.
? Why This Campaign Works: Narrative Sequencing in OOH
What makes this campaign exceptional is the use of sequential storytelling across multiple billboards.
Instead of three isolated ads, the brands aligned to create a connected storyline, which offers:
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Higher engagement – Viewers naturally look from one billboard to the next.
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Viral potential – Passersby are more likely to photograph and share the clever sequence online.
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Collective recall – Each brand benefits from the narrative association, reinforcing their relevance in different stages of life.
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Cultural resonance – Love, chai, marriage, and intimacy—few storylines connect better with Indian audiences.
? The MyHoardings Perspective: A Template for Collaborative OOH
At MyHoardings, we see this as a template for the future of OOH advertising.
✅ Cross-brand storytelling – Competing categories collaborating to create cultural moments.
✅ Consumer-first creativity – Making audiences smile before making them think about buying.
✅ Sequential outdoor formats – Turning a line of hoardings into a storyboard.
✅ Increased ROI – Each brand spends less individually but gains more attention collectively.
This approach shows how creativity, not just budgets, can drive OOH impact.
? Bring Your Brand Stories Alive with MyHoardings
If your brand is looking to create memorable outdoor storytelling, MyHoardings can help you plan:
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? Prime metro and transit locations across Delhi-NCR, Mumbai, Bengaluru, and beyond.
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?️ Sequential hoarding storylines like the Zepto–Shaadi.com–Bold Care trilogy.
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? Integrated media planning that bridges OOH with digital virality.
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? Category-exclusive campaigns for maximum share of voice.
? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com
? Conclusion: Love, Laughter & OOH Creativity at Noida Sector 52
With this campaign, Zepto, Shaadi.com, and Bold Care prove that OOH can be more than static branding—it can be a dynamic story told across walls of the city.
By turning three adjacent billboards into a playful sequence of modern love, the brands not only captured attention but also created a moment that commuters will remember long after they’ve left the station.
This is OOH at its best—fun, clever, and culturally connected.
Marketing activities to target Students –
Create an Informative and Entertaining Video. Include video in your student marketing efforts. Create relevant content to them.
It's no secret that usage of phone among most of students is high and they're constantly on social media.
Collaborating with influencers can significantly enhance our product sampling initiatives.
Offering incentives to college students will make them more likely to shop with your company.
Student-focused marketing can be achieved via Class enrollment promotions in proximity to the campus area.
