Polycab India Limited Creates Community-First Experiences at Ganesh Utsav in Mumbai

Ganesh Utsav in Mumbai is more than a festival—it is a citywide celebration that brings together millions of devotees across pandals and beaches. This year, Polycab India Limited, one of the nation’s leading electrical and consumer cable manufacturers, stepped forward with a community-first approach to brand activation, focusing not on promotion, but on public comfort, safety, and convenience.

By installing comfort zones and mobile charging points at Lalbaugcha Raja and safety towers at Juhu Beach, Polycab created experiences that directly served devotees and visitors during the festival’s peak celebrations.

? Ganesh Utsav: A Festival of Scale and Spirit

Mumbai’s Ganesh Utsav is a ten-day spectacle that combines devotion, art, and community gatherings. Landmarks like Lalbaugcha Raja attract millions of devotees, while immersion days at Juhu Beach witness massive crowds, especially during visarjan.

For brands, participating in such a large-scale event is both an opportunity and a responsibility. Polycab chose to use its expertise in safety, electricity, and infrastructure to deliver meaningful impact where it was needed most.

? Activation 1: Comfort Zones & Charging Points at Lalbaugcha Raja

At one of Mumbai’s most revered Ganesh pandals, Lalbaugcha Raja, the queue can stretch for hours as lakhs of devotees wait for darshan. Polycab stepped in with:

• ?️ Comfort Zones – Dedicated rest areas where devotees could pause, refresh, and gather themselves before or after darshan.

• ? Mobile Charging Stations – Multiple charging points to help visitors stay connected, click photos, and share their experience without battery anxiety.

• ✨ Brand Alignment – The initiative subtly reinforced Polycab’s role as a provider of reliable energy solutions while delivering direct utility to the public.

This activation ensured that devotion and comfort coexisted, elevating the experience for lakhs of visitors.

? Activation 2: Safety Towers at Juhu Beach

The immersion (visarjan) ceremonies at Juhu Beach attract massive crowds, and with them, critical safety and communication challenges. To address this, Polycab introduced:

• ? Safety Towers – Elevated platforms set up for lifeguards, police, and volunteers to monitor the crowds and ensure public safety.

• ? Emergency Signalling – Towers equipped with visibility aids to guide crowds during emergencies.

• ? Public Confidence – By visibly participating in safety measures, Polycab reinforced its commitment to community welfare.

This activation highlighted how brands can contribute to public order and security, not just visibility.

? Strategic Objectives: Beyond Branding

Polycab’s Ganesh Utsav activations had goals beyond logo presence:

1. Community Impact – Position the brand as a trustworthy and caring entity.

2. Relevance – Showcase Polycab’s alignment with themes of safety, electricity, and connectivity.

3. Cultural Participation – Engage with India’s largest festival in a meaningful and memorable way.

4. Positive Brand Recall – Build long-term association by creating goodwill among devotees and families.

This shift from advertising to service-led activations reflects a maturing approach to festive OOH marketing.

? The MyHoardings Perspective: A Benchmark for Festive OOH

At MyHoardings, we view Polycab’s campaign as a benchmark in community-first festive advertising.

Why it stands out:
✅ Utility-driven branding – Campaigns that solve real problems are remembered more than passive visuals.
✅ Contextual relevance – Charging points and safety towers connect naturally with Polycab’s product ethos.
✅ Cultural sensitivity – Participation in devotion enhances authenticity.
✅ Long-term equity – Brand trust built during festivals translates into preference beyond them.

This is OOH at its most impactful—not just reaching audiences, but serving them.

? Want to Make Your Brand Part of India’s Festivals?

MyHoardings helps brands create festival activations that blend visibility with cultural and community relevance.

Our services include:

• ?️ Pandal branding & public installations

• ? Transit & metro festival takeovers

• ? Art-led installations & experiential zones

• ? Campaign planning, execution & monitoring

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

? Conclusion: Polycab India Shows What Community-First Branding Looks Like

By creating comfort zones and charging points at Lalbaugcha Raja and safety towers at Juhu Beach, Polycab India Limited proved that brand participation in festivals can go beyond banners and logos.

Their initiatives added real value to the public experience, strengthened community safety, and positioned Polycab as a caring, people-first brand.

In a festival defined by devotion and togetherness, Polycab’s campaign became a true act of service, ensuring its name is remembered long after the visarjan tides receded.