Spinny Reinforces Trust with Expanded ‘God Promise’ Campaign Featuring Sachin Tendulkar

A New Chapter in Honest Car Buying

India’s leading full-stack used car platform, Spinny, has expanded its highly acclaimed ‘God Promise’ campaign, once again spotlighting cricket legend and brand ambassador Sachin Tendulkar. This bold new phase of the campaign reinforces Spinny’s core brand promise—building a culture of trust, integrity, and transparency in the pre-owned automobile segment.

Launched during the IPL 2025 season, the campaign has resonated deeply with urban car buyers looking for assurance in an otherwise cluttered and often uncertain market. The choice of Sachin, a name synonymous with reliability and excellence, adds an emotional and credible anchor to the campaign narrative.

More Than a Promise—It’s a Guarantee

The expanded campaign rolls out a series of customer-centric features under Spinny’s Assured+ Program, positioning the brand not just as a marketplace, but as a dependable car ownership partner. Key offerings now include:

• A 3-year warranty on selected cars

• A 5-day no-questions-asked return policy

• A best price guarantee for both sellers and buyers

These additions aim to eliminate the typical friction points of used car transactions—uncertainty, hidden costs, and post-purchase regret. Spinny’s ‘God Promise’ is not just marketing language; it’s a brand commitment backed by measurable features and consumer safeguards.

Campaign Execution with a Personal Touch

Directed by acclaimed photographer and filmmaker Bharat Sikka, and conceptualized by Creative Director Tanya Mahendru, the campaign leans heavily into visual storytelling. Sachin Tendulkar, appearing in both humorous and heartfelt scenarios, conveys the message that honesty in business—especially in the used car space—should never be negotiable.

The creative approach humanizes the Spinny brand, portraying Sachin as not only a celebrity but a relatable customer, making a “God Promise” to choose transparency above all.

Omni-Channel Amplification

Spinny’s expanded campaign is being executed across multiple media platforms—television, digital, radio, and out-of-home (OOH) advertising. OOH, in particular, plays a critical role in reinforcing brand presence in Tier 1 and Tier 2 cities. With high-visibility hoardings in urban traffic zones and metro corridors, the campaign ensures that the message of “trust without compromise” reaches India’s upwardly mobile middle class.

The synchronization between OOH and digital formats also builds recall and reinforces message consistency, increasing the campaign’s overall impact.

Sachin Tendulkar’s Endorsement—More Than a Celebrity Face

Having Sachin Tendulkar as a strategic investor and brand ambassador isn’t just a celebrity endorsement—it’s a strategic positioning move. His values align perfectly with what Spinny wants to convey: trust, consistency, and excellence without shortcuts. The campaign effectively leverages Sachin’s legacy to cement Spinny’s evolving narrative around integrity.

His participation lends gravitas, ensuring the message cuts through the noise and resonates with a wide demographic of Indian consumers.

Consumer Response and Industry Buzz

Early feedback suggests that the campaign is creating substantial buzz and trust among prospective customers. Social media responses indicate high engagement, with several users applauding the brand for offering actual guarantees rather than superficial slogans. Media experts also appreciate Spinny’s bold shift from transactional selling to values-driven branding.

The combination of a compelling offer, celebrity authenticity, and omnichannel execution positions Spinny at the forefront of India’s booming used car market.

MyHoardings Observes a Clear Trend

While the current OOH campaign is being executed by Spinny’s in-house and partner agencies, the industry trend is unmistakable—transparent, emotionally anchored campaigns in the OOH space deliver real results. At MyHoardings, we see increasing demand for storytelling-led outdoor advertising formats that combine celebrity influence with meaningful brand promises.

Brands looking to emulate Spinny’s success can explore high-traffic billboard zones, mall branding, transit shelters, and metro station takeovers through MyHoardings. For seamless execution and pan-India reach, get in touch at business@myhoardings.com or call 9953847639.