Kalamandir Jewellers Shines Bright in Borivali with ‘Suvarna Mahotsav 3.0’ OOH Campaign

Bright ideas. Bold visibility. Trusted results.
That’s exactly what unfolded in Mumbai’s vibrant suburb of Borivali, as Kalamandir Jewellers partnered with Bright Outdoor Media to unveil a high-impact OOH campaign celebrating their grand event — “Suvarna Mahotsav 3.0”.

Designed to promote exclusive festive offers and drive in-store footfall, the campaign reflects luxury, trust, and celebration — values that define the Kalamandir brand. From prominent billboards to high-traffic outdoor sites, this campaign ensured the glittering deals of Suvarna Mahotsav 3.0 reached every passerby with elegance and impact.

The Festival of Gold: What is Suvarna Mahotsav 3.0?

Kalamandir Jewellers, a name synonymous with heritage and premium craftsmanship, launched the third edition of its ‘Suvarna Mahotsav’ — an event that brings customers:

• ✨ Attractive deals on making charges

• ?️ Fresh festive collections

• ? Limited-period celebratory offers

• ? Gold and diamond jewellery launches

As families prepare for auspicious purchases during the season, Kalamandir seized the opportunity to celebrate with both value and visibility.

The Campaign: Luxury on Display in Borivali

With consumer footfall surging in suburbs like Borivali during festival seasons, location and creative execution were key. Bright Outdoor ensured Kalamandir’s messaging was:

• ? Striking in creative — rich golden tones, elegant fonts, and product imagery

• ? Strategically placed across main junctions, market zones, and arterial roads

• ? Eye-catching day and night with a blend of backlit and front-lit formats

Taglines like:

“Celebrate Gold. Celebrate You.”
“Suvarna Mahotsav 3.0 — Offers That Shine Brighter.”

…positioned Kalamandir as not just a jewellery store — but a celebration destination.

Why Borivali Was the Perfect Market

Located in North Mumbai, Borivali is a high-density, high-purchase intent neighbourhood. The campaign was tailored to appeal to:

• ? Family shoppers planning wedding or festival purchases

• ? Women decision-makers looking for contemporary yet traditional designs

• ? Loyal customer base of Kalamandir in the vicinity

• ?‍♀️ Daily commuters through metro stations and shopping lanes

Bright Outdoor made sure that the campaign’s geographic relevance matched its demographic resonance.

Creative Breakdown: Elevating the Brand Moment

Every touchpoint of the campaign reinforced premium positioning and festive excitement:

• ? Rich gold gradients to mimic the radiance of the jewellery

• ? Hero shots of signature bridal and temple jewellery from Kalamandir

• ?️ Time-specific visibility (evening high-footfall zones lit with dynamic displays)

• ?️ Iconic Borivali sites used for maximum dwell time and recall

The campaign didn’t just advertise products — it created a desire for gold experiences.

Results That Sparkle: Visibility Meets ROI

Within days of the launch:

• ? Local buzz increased via social chatter and offline word-of-mouth

• ? Footfall rose at Kalamandir’s Borivali store, especially over weekends

• ? Influencers captured the OOH creatives during festive shopping trips

• ? The campaign reinforced top-of-mind awareness in the jewellery category

Impactful visibility in a cluttered festive advertising landscape — that’s the Bright Outdoor promise delivered.

About Bright Outdoor Media

Bright Outdoor has built a reputation for executing brand-led storytelling through bold, high-reach media formats. From luxury retail to technology to entertainment, their portfolio is rooted in trust, timeliness, and creative integrity.

Their services include:

• ? Outdoor advertising strategy

• ?️ Static and digital hoarding execution

• ? Hyperlocal targeting and location planning

• ? Creative production and monitoring

In campaigns like Suvarna Mahotsav 3.0, Bright proves that jewellery is sold not just with design — but with dazzling storytelling.

About MyHoardings

MyHoardings (www.myhoardings.com) partners with media leaders like Bright Outdoor to help brands connect meaningfully with regional audiences. Through a data-first approach to media buying and end-to-end execution, MyHoardings ensures:

• ? Location-specific targeting

• ? Contextual audience mapping

• ? Clear documentation and proof-of-display

• ? Multi-format integration across cities and formats

From festive campaigns to product launches, MyHoardings is where media intelligence meets outdoor innovation.

? business@myhoardings.com
? 9953847639