Vodafone Idea launched marketing campaign to brand its new Name – “VI”

Vodafone Idea rebranded as ‘Vi’ in September 2020, symbolizing the integration of the two telecom giants. The launch featured a high-decibel multimedia campaign across TV, digital, and outdoor platforms, emphasizing the tagline ‘Together for Tomorrow’ . This strategic move aimed to present Vi as a unified, future-ready brand committed to delivering world-class digital experiences .