In India, where movies are not just entertainment but a cultural phenomenon, a film’s success hinges on much more than just script and star power. The journey from announcement to box office glory is powered by strategic movie marketing. With rising competition, evolving audiences, and cross-platform media, film marketing today requires precision, creativity, and timing.

Whether it’s a Bollywood spectacle, a Tamil action epic, or a Telugu family drama, the marketing roadmap is now as crucial as production. Let’s break down the key steps involved in movie marketing in India — and how agencies like MyHoardings make it seamless and impactful.

? Step 1: Pre-Marketing Strategy & Positioning

Before any teaser drops or posters go live, the groundwork is laid months in advance. This step includes:

• Identifying target audience segments by geography, language, age group, and genre appeal

• Analyzing competitors releasing around the same time

• Setting core marketing objectives – mass buzz, multiplex pull, OTT anticipation, or global appeal

• Choosing primary media channels – Outdoor, Digital, PR, TV, OTT, Events, etc.

• Budget allocation based on regions and platforms

Positioning the film clearly – as a festival entertainer, youth drama, or family crowd-puller – ensures messaging remains consistent across every touchpoint.

? Step 2: Teaser and Title Reveal

This is the first formal introduction of the film to the audience. The title reveal and teaser:

• Build early excitement

• Are pushed on YouTube, Instagram, and Twitter

• Use OOH elements like metro station teasers and LED screens

• Often involve motion posters in multiple languages

Timing is key. Teasers are often released with another film, or on a festival/actor’s birthday for higher visibility.

?‍?‍? Step 3: Star Engagement & Social Media Build-Up

Actors play a vital role in marketing. Their involvement helps create buzz with:

• Behind-the-scenes content

• Q&A sessions on Instagram Lives

• Poster and trailer launch countdowns

• Trending hashtags and reels

• Memes and fan interactions

The goal here is sustained engagement — not just a single spike.

? Step 4: OOH and Transit Media Campaigns

Once the trailers are out, it’s time to hit the streets with visuals that can’t be ignored.

MyHoardings deploys media across:

• Hoardings and Unipoles in metro cities and highways

• Metro Train Wraps and Station Branding

• Auto and Cab Branding in Tier 2 and Tier 3 markets

• Airport Media including standees, lounge screens, and baggage belts

• Mall LED Displays and Escalator Wraps

These formats create a 360-degree impact and generate massive recall.

? Step 5: On-Ground Promotions & Press Events

Public appearances matter. During this stage:

• Stars travel across cities for media interactions and TV shows

• Fan meets, mall events, and college fests are organized

• Press junkets and interviews with influencers are scheduled

• Regional channels are targeted for dubbed versions

This connects the film emotionally with local audiences — crucial for regional or pan-India films.

? Step 6: Digital Campaigns and OTT Promotions

In a country where mobile-first users dominate, digital strategy is non-negotiable.

• Paid ads on YouTube, Facebook, Hotstar, and JioCinema

• App banner advertising and in-app notifications

• Influencer collaborations and unboxing-style promos

• Custom filters, challenges, and countdown timers

• Email and WhatsApp campaigns with links to ticketing platforms

All creatives are language-customized based on geography.

?️ Step 7: Ticketing Tie-Ups and Opening Day Blitz

Partnering with ticketing platforms like BookMyShow, Paytm, and PVR is essential to boost bookings.

• Homepage takeovers

• Push notifications and flash deals

• Trailer placements on booking sites

• Prominent placement during “Now Showing” filters

This is paired with last-mile OOH like LED van screens and theatre activations right before release.

? Step 8: Post-Release Momentum & Word-of-Mouth

Marketing doesn’t stop after the release. Post-launch activities include:

• Sharing fan reviews, reactions, and UGC content

• Highlighting box office collections with new creatives

• Extended auto/cab campaigns in high-performing cities

• Boosting OTT release trailers for second-wave buzz

• Updating DOOH creatives with “House Full” visuals or critic reviews

This stage keeps the film in conversation even after its first week.

? How MyHoardings Powers Movie Marketing in India

At MyHoardings, we manage end-to-end execution of all OOH, transit, and digital promotional campaigns for films across languages and regions.

Our edge:

• Access to 5000+ media touchpoints across India

• Local teams for fast execution in Tier 1, 2, and 3 cities

• Multilingual campaign planning

• Real-time campaign tracking and reporting

• Custom creatives for metro branding, mall LED, and app-based promos

From teaser drops to post-release buzz, we help turn a film into a phenomenon.

✅ Final Word

Effective film marketing in India today is a structured, multi-phase process. With audience preferences evolving and competition intensifying, having a partner like MyHoardings ensures each step — from pre-release planning to post-launch visibility — is executed flawlessly.

? +91 9953847639
? business@myhoardings.com
? www.myhoardings.com