Digital OOH Ad campaign at BMTC bus stations in Bengaluru by Aster Lab –
The latest DOOH advertising medium in the form of “High-Definition Digital Vertical Display Screens” has caught immense response from commuters which is present on the Public Information Systems of Expected Time Arrival (ETA) of Buses in Bengaluru.
BMTC is the lifeline of Bangalore city’s transportation system have 9 different BMTC bus transit offerings in place like AC Volvo, Non-AC BMTC buses and other options to ensure last mile connectivity within city.
The high-resolution Digital OOH ad options are available for ad purposes at all 11 major bus stations across Bengaluru. In total, a total of 150+ screens are operational. With presence on all major bus stations like Majestic bus stand, Shivajinagar, Shanthinagar and Yashwanthapur which have highest number of footfalls in Karnataka’s capital city Bengaluru, advertising on highly visible DOOH screens ensures higher visibility for brands and help companies boost their visibility economically.
Aster Labs, who are expanding their footprint in Bengaluru are promoting minimal human intervention, maximum accuracy along with faster turnaround time for various tests via their DOOH ad campaign. Aster Labs, who tied up with MyHoardings.com for their ad campaign in Shivajinagar, do provide all routine and specialized lab tests with sample collection facility from home.
With a screen resolution of 1080 X 1920 which is at higher end for such display screens, screen size of 50+ inches and screen up time of 14 hours per day makes these large size display screens ideal for brands to promote their products / services in Bangalore.
In recent past, there has been a surge in usage of cleaner and efficient ad mediums like these Digital screens says Mr. Surendra Kumar (Director at MyHoardings.com). Digital OOH media is also high in demand due to its higher ability to attract attention from general commuters, when compared to traditional flex based printed boards. It also adds value to city ambience, apart from carrying out brand message in impactful manner.