Balaji Wafers awards the media duties to Madison Media1 min read
Balaji Wafers awards the media duties to Madison Media
Madison Media won the media duties worth Rs.20 Crore of the well-known snacks brand, Balaji Wafers. The company’s media account was put up for a multi-agency pitch for the first time ever. Balaji Snacks and Namkeen will focus essentially on print advertising. Madison Media has been winning the media duties back to back as a few days earlier it had won the media and digital mandate worth Rs 500crore of the health and beauty giant, Marico.
Balaji Wafers and Namkeen is a household name especially in Gujarat for its potato chips and variety of other savouries. The company started by Virani brothers back in 1974 currently holds for 70% share in the market of snacks.