Balaji Wafers awards the media duties to Madison Media
Madison Media won the media duties worth Rs.20 Crore of the well-known snacks brand, Balaji Wafers. The company’s media account was put up for a multi-agency pitch for the first time ever. Balaji Snacks and Namkeen will focus essentially on print advertising. Madison Media has been winning the media duties back to back as a few days earlier it had won the media and digital mandate worth Rs 500crore of the health and beauty giant, Marico.
Balaji Wafers and Namkeen is a household name especially in Gujarat for its potato chips and variety of other savouries. The company started by Virani brothers back in 1974 currently holds for 70% share in the market of snacks.