With the public transportation system heavily affected due to the spread of COVID-19, cab services in Bangalore have never been in such demand. As Bangalore is the center of India’s tech industry, it is home to thousands of professionals who commute to work on a daily basis. People in Bangalore are now slowly returning back to their offices as the country has gone into the unlocking stage. It is, therefore, evident that people are mostly opting for private commute services like online cabs to ferry them to and fro their workplaces. While you might be of the opinion that the advertising industry has taken a huge blow with the onset of the pandemic, now is the perfect time to invest in car branding services in Bangalore.
With the rising demand in private cars and cab services in the city presently, cab branding could be the most effectual form of branding in the city. Therefore, with car advertising in Bangalore, you can design an outreach program for the brand even in these testing times. Car advertising involves the wrapping of the car exterior with the brand ad. All the four doors of a car are covered with high-quality vinyl material wrap. Nowadays, even the back of the car is put to use for advertising, giving the viewers a 360-degree view of your brand.
Thus with a unique and creative graphic design for your ad, you could create a rich brand viewing experience. Along with this, even the interiors of the cabs are also put to use as interior car branding provides constant exposure and assured visibility to the passengers. This provides the opportunity to indulge in deeper interaction of the passengers with your brand through car advertising.
There are several advantages of car advertising in Bangalore, a few of them are mentioned below:
- Greater Brand Visibility: Commuters from all parts of the city and the suburban areas avail car services to reach their places of work. Therefore, with a car advertising campaign in Bangalore, you are bound to generate greater brand visibility not only in all corners of the city but also in the suburbs.
- Two-way Brand Reinforcement: A car advertising campaign involves both interior and exterior branding. This ensures that cars influence the passengers as well as the onlookers passing by them. Along with this, because of the traffic congestion on the Bangalore roads, car branding is slated to create a deeper brand influence on both the passengers and the passersby.
- An Interactive Platform for Brand Awareness: The advertisements in the interiors of the car are intricately designed to give the viewers a closer look at the brands. Since the passengers spent a considerable duration of time in the close influence of a brand, car advertising is bound to create a deeper influence on the consumers whose purchase choices could be affected by such an intimate brand viewing experience. Furthermore, the branding in cars is designed in a way to arouse the curiosity of the customers, ultimately extracting an almost immediate response from them.
- A Broader Ambit of Brand Reach: Since the cars run through the length of breadth of the city, unlike OOH, car advertising has the ability to reach a greater number of audiences. Because of the increasing demand for private car services in the city, each of the cars covers hundreds of kilometers on a daily basis and get hired by multiple people. Therefore, by availing car advertising in Bangalore, you have the scope of exposing your brand to thousands of people regularly.
Therefore, in these dire times, car advertising in Bangalore is an assured way of creating a larger number of brand impressions and generating better ROI than most other media options for advertising.