Digital mandate for ITC, now managed by Wavemaker India
ITC, the FMCG giant has awarded the digital mandate to the media, content and technology agency, Wavemaker from GroupM. Working already for ITC media as AOR since 2017, Wavemaker has won the digital mandate battle after a multi-agency pitch.
CEO-South Asia, Kartik Sharma of Wavemaker in a media bite expressed excitement about the winning of the digital mandate for ITC. He said that the agency was honored and the win will strengthen the partnership between the two companies further. Kartik Sharma assured that their data-led approach, implementation of technology and tools and unmatched talent will help in taking the brand to new levels.