How much does mobile In-app advertising cost?

Usually for the average banner ad format, a CPM of INR 60 - INR 100 is sufficient. Whereas average CPM for Interstitial ad format may start from INR 250. Also for Video ad formats CPM of INR 200 can be considered sufficient.

What is the Interstitial ad format?

Interstitial digital advertising includes digital ads that are interactive and full-screen ads that may cover the partial/full interface of the host app or website. Usually, this kind of ad appears between content, so that they get placed at natural breaks or transition points like in between various activities/game levels in gaming apps.

How much does Google generally pay for ads on apps for Android apps?

Normally, Google charges 30% of the entire revenue made on a particular Android app and passes on the rest 70% to the mobile app developers.

How Are mobile In-App Advertising rates calculated in India?

In-app mobile ad rates may vary largely depending on different parameters including ad types, placement where the ad is run, existing revenue-sharing agreement in place, target audience, campaign goals, and revenue model, or sometimes just brand recall, etc. Various costing models include - CPM, which stands for Cost Per Mille , Cost per click (CPC) & CPA which stands for cost per action/cost per acquisition.

How eCPM and CPM be compared in digital marketing?

CPM / Cost Per Mille is the rate which the advertiser decides to pay per 1000 impressions of an ad campaign. Whereas, eCPM is the total earning of the publisher/1000 impressions. eCPM is a very useful parameter for publishers to optimize and evaluate their monetization model by monitoring advertisement revenue generated from the ad campaigns.

What mobile ad sizes for campaigns are used generally for "In-app advertising" campaigns?

For mobile devices - 320*480 pixels (Most popular size) and 480*320 size interstitial ads perform quite well compared to other ad dimensions. However, for tablets - 1024*768 and 768*1024 size interstitial ads perform quite well.

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Digital marketing

Digital mandate for ITC-Assigned to Wavemaker India

1 min read

5 years ago Myhoardings

Digital mandate for ITC, now managed by Wavemaker India

ITC, the FMCG giant has awarded the digital mandate to the media, content and technology agency, Wavemaker from GroupM. Working already for ITC media as AOR since 2017, Wavemaker has won the digital mandate battle after a multi-agency pitch.

CEO-South Asia, Kartik Sharma of Wavemaker in a media bite expressed excitement about the winning of the digital mandate for ITC. He said that the agency was honored and the win will strengthen the partnership between the two companies further. Kartik Sharma assured that their data-led approach, implementation of technology and tools and unmatched talent will help in taking the brand to new levels.