Metro stations make up for an excellent place for advertising as they observe high footfall on daily basis. Metro station has different set of riders such as college students, station staff, office people , school students etc. that take the metro ride to reach their destination daily. Be it local brands or global anyone can communicate their brand message to their target audience effectively through metro station advertising.
Pune is a metropolitan city better known for as education and industrial hub of the nation. The city has both cultural and modern face. The city has popular heritage sites like Shaniwar Wada, Aga Khan Palace, Parvati hill etc. along with modern infrastructures such as Trump Towers, Westin-Pune etc. Along with local population this metropolitan city has also observed a rise in immigrants from other cities of India in past few years. The immigrants often reach the city in search for better job opportunities, higher-education and business opportunities. The rise in local population as well as migration from other cities has incubated the demand of better facilities like that of transportation.
Pune Metro has become the life line of the city as it help the local commuters reach their destination in fast, safe and affordable way. The daily ridership of Pune Metro train is approximately 67,280 passengers per day. The metro registered per day ridership record of 70,000 in August 2022 which was considered as the highest ridership recorded for Pune Metro.
Advertising at Pune metro stations:
Considering the figures of ridership mentioned above, calling Pune metro station as a lucrative advertising site is truly justified. The high daily ridership and huge footfall at the Pune metro station does give brands an opportunity to communicate with the target audience through metro station branding.
Advertisement placement ideas at Pune Metro stations:
- Hammerhead Piers: The metro station has numerous piers to support the station structure, these piers can easily be utilized to mount advertising material such as posters, hoarding or even digital screens to get the target audience’s attention.
- Platform: The platforms of metro stations are very spacious. The platform area is apt for putting up large size hoardings and digital screens to get the brand noticed. The advertisements placed at platform area attract instant attention of riders waiting for the metro train to arrive.
- Station lifts: The brands can also advertise themselves on station lifts. They can place advertising material inside the lift as well as around lift area like surrounding walls or lift gates to communicate with the riders.
Pune has 30 proposed metro station out which 14 are fully operational. These metro station cover residential areas, market areas, commercial areas and other important landmarks of the city. Therefore, Pune metro observes huge footfall day in and day out. The brands like Beauty and healthcare, Banking and Financial service providers, Travel and tourism etc. can boost their reach and visibility through advertising at Pune metro stations. Creating brand awareness and maximizing a brand’s customer base becomes easy through metro station branding.