Mumbai, otherwise known as the city of dreams, is the financial, commercial, and entertainment metropolis of India. Needless to say, the city is the hub of all the major commercial activities in the country. People from all corners of the country and from all walks of life come to Mumbai in search of a better job and career opportunities. That is to say, Mumbai alone contributes to around 6.16% of the country’s GDP. Along with this, Mumbai is also considered to be one of the world’s best commercial centers. Therefore, Mumbai is the most important city in the city in terms of financial flow.
So, branding in Mumbai is an absolute necessity if you are looking to launch your brand in the market. Advertising in Mumbai will bring you manifold benefits. Not only will you be able to enter the competitive market with an ad campaign in the city but you will also be able to spread the word across the country. And the best way to advertise your brand to the locals of the city is through train advertising.
The Mumbai Suburban Railway, operated by the Central and Western Railway Zones, is the patron of the city’s transit system. The city’s suburban train system ferries millions of passengers to their destinations every day. The daily footfall of the city’s suburban railway network peaked at around 6.3 million per day in 2007. So, with these promising numbers, investing in Mumbai Local Train Advertising will only prove to be fruitful for your brand. Additionally, an ad campaign in the local trains would ensure that the brand outreach extends to people of all demographics.
Types of branding options in Mumbai Local Train Advertising:
The suburban railway system has quite a few advertising options for you to have a successful branding campaign. They are:
- Announcements over the radio in trains and at railway platforms,
- Hoardings, posters, and banners at the platforms,
- Digital screens like LED Panels,
- Advertising on the train route maps in the train compartments,
- Demonstrations of the product samples,
- Product sample distribution,
- Pamphlet or leaflet distribution,
- Exterior train wrap ad,
- Posters and interior panels inside the train compartments, and
- Branding at the entry and exit points of the railway stations like banners or standees.
So, capitalize on the reputation of the Indian Railways and set your cash registers rolling by planning an efficient Mumbai local train advertising campaign for your brand.