Cinema Advertising: Playing with the psychographics of the target audience!
Cinema Advertising: Playing with the psychographics of the target audience! Big screen, surround sound, dark space and captive audience make up for the best advertising...
5 Latest technologies to boost OOH advertising
5 Latest technologies to boost OOH advertising Digitization of the outdoor advertising is making out-of -home advertising more receptacle and with latest technology powering the...
Digital mandate for ITC-Assigned to Wavemaker India
Digital mandate for ITC, now managed by Wavemaker India ITC, the FMCG giant has awarded the digital mandate to the media, content and technology agency,...
Goafest 2019: The apex event of Advertising and Indian Media to begin from April 11
Goafest 2019: The apex event of Advertising and Indian Media to begin from April 11 The time has come when the advertising and media industry...
Ban on legal hoardings in Bengaluru stayed/quashed by Karnataka High Court !!
Bangalore hoardings ban stayed/quashed by high court !! After more than 6 months of ban, Karnataka High Court have passed an interim order quashing the BAN by...
Delhi Metro Station Branding
Delhi Metro Station Branding – Since its commencement in the year 2002, Delhi Metro has been the pulse of the city for 16 years now....
Office space branding: Tailored to tap influential consumers!
Office space branding: Tailored to tap influential consumers! Office space branding can be understood as placement of product and service ads in the office space...