Pujoy Pulse Season 3 Hits the Road with ‘Gol Ka Mol’ Celebrations Across Bengal

As Bengal gears up for its most awaited time of the year, Pujoy Pulse Season 3 has arrived with the theme ‘Gol Ka Mol’—an energetic, celebratory activation that’s designed to take the festive spirit directly to the people.

Covering 22 towns across West Bengal, the campaign deploys branded canters with roadshows that combine music, performances, contests, and immersive experiences. Instead of waiting for audiences to come to the brand, Pujoy Pulse is reaching out to communities, neighbourhoods, and pujo hotspots, making sure the joy of the festival is felt in every corner.

This initiative is more than just an activation—it’s a cultural journey on wheels.

? Location Strategy: 22 Towns, One Celebration

The campaign’s strength lies in its widespread reach across West Bengal. By activating towns beyond just Kolkata, Pujoy Pulse taps into the heart of Bengal’s pujo culture, ensuring the celebrations feel inclusive and connected.

• Urban centres – Cities with large pandals and heavy footfall, ensuring high visibility.

• Tier-2 & Tier-3 towns – Communities where the roadshow itself becomes a highlight of festivities.

• Local neighbourhoods & markets – Reaching families, youth, and community groups where they spend most of their time.

The canter acts as a travelling stage, ensuring that festive branding and experiences cut across age groups and geographies.

? Creative Execution: ‘Gol Ka Mol’ Comes Alive

The Pujoy Pulse canters are designed as eye-catching moving billboards and mini stages:

• Vibrant branding reflecting Durga Puja’s colours, motifs, and festivity.

• Live interactions—MCs engage crowds with games, contests, and prizes.

• Music & dance performances add cultural flavor, pulling in passersby.

• Immersive experiences—from photo booths to sampling zones—turn spectators into participants.

• Social amplification—audiences share their experiences online, extending the campaign’s impact beyond physical spaces.

Every stop transforms into a pop-up celebration, making the activation memorable for communities.

? Campaign Objectives

1. Celebrate Durga Puja at scale by connecting with communities across Bengal.

2. Boost brand awareness and recall through immersive experiences.

3. Engage multiple demographics—families, youth, and children—with on-ground activities.

4. Amplify word-of-mouth and social buzz through community-first activations.

? Impact Potential

The Pujoy Pulse campaign is built for both mass reach and emotional impact:

• 22 towns = massive footprint during Bengal’s most festive season.

• High engagement through roadshow interactivity and contests.

• Community bonding—festive branding feels like a gift rather than just an ad.

• Shareability—visual, interactive elements ensure organic digital content creation.

By merging OOH branding with live experiences, the campaign ensures audiences not only see but also live the brand.

? The MyHoardings Perspective: Roadshows as Festive OOH Innovations

At MyHoardings, we see the Pujoy Pulse campaign as a brilliant example of experiential OOH at scale.

✅ Roadshows break monotony – They move beyond static hoardings into interactive, memorable experiences.
✅ Festive timing multiplies impact – During Durga Puja, audiences are more open to joy, exploration, and participation.
✅ Regional depth – Covering 22 towns shows commitment to inclusivity, not just metro visibility.
✅ Integrated amplification – Physical activations naturally flow into digital buzz, creating 360° impact.

This campaign proves that festive OOH in India must combine visibility with engagement.

? Want to Activate Your Brand This Festive Season?

At MyHoardings, we help brands bring festive activations to life through a mix of outdoor media and on-ground engagement.

We offer:

• ? Roadshow canters & mobile activations across cities and towns.

• ?️ High-street billboards & festive market branding.

• ✈️ Airport DOOH & transit advertising for premium travellers.

• ? On-ground sampling & cultural tie-ups at pandals, malls, and markets.

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

? Conclusion: Festivity on Wheels Across Bengal

With Pujoy Pulse Season 3 ‘Gol Ka Mol’, Bengal’s festive season has been taken to the streets in a way that feels inclusive, engaging, and joyful.

By covering 22 towns with immersive canter roadshows, the campaign ensures that communities feel directly connected to the celebration.

It’s more than advertising—it’s participation in the cultural heartbeat of Bengal. And for brands, it’s a reminder that the most impactful festive campaigns are the ones that become part of the festival itself.