Scapia Airport Campaign Creates Bold Brand Presence at Delhi Airport

Travel-Focused Branding Takes Off

Scapia, the fast-growing travel-first fintech brand, has launched a striking airport branding campaign at Delhi Airport, capturing the attention of India’s most active travelers through large-format digital screens. This campaign is a bold step forward in aligning the brand directly with its core audience—frequent fliers, travel enthusiasts, and mobile-first consumers.

By leveraging India’s only large-format digital network inside the country’s busiest airport, Scapia is elevating its visibility and connecting with the right audience in the right place: where travel meets aspiration.

Delhi Airport – The Gateway to India’s Travelers

Indira Gandhi International Airport (Delhi Airport) is not just a transportation hub—it’s a daily convergence point for thousands of high-value passengers. Business professionals, international tourists, and well-connected urban travelers pass through its terminals every hour, making it the perfect environment for brands that live in the travel space.

Scapia’s decision to roll out its campaign here underscores its deep understanding of where to find and engage its primary users.

Large-Format Digital Media: Size Meets Sophistication

The campaign stands out for its use of India’s only large-format digital airport network, offering vibrant, high-resolution visuals on expansive displays throughout the terminals. These large digital screens ensure that Scapia’s message is:

• Unmissable from a distance

• Visually dominant in premium terminal zones

• Continuously looped for repeated recall

This media format doesn’t just deliver exposure—it offers presence, giving Scapia the brand aura of an established global travel player.

Messaging That Matches the Moment

The campaign’s visual identity is sleek and modern, with dynamic creatives that highlight Scapia’s travel-first offerings—from app benefits to user-friendly card options and cashback incentives. The tone is aspirational yet accessible, designed to resonate instantly with travelers already thinking about their next destination.

By placing the campaign in an airport, Scapia connects with users when they’re in the travel mindset—maximizing message relevance and emotional impact.

Strategic Timing, Maximum Impact

The campaign launch comes at a time when domestic and international travel are peaking, particularly during holiday seasons and business conference months. Scapia’s presence at boarding gates, lounge entries, and walkways ensures high repeat exposure within a single passenger journey.

As travelers queue, wait, and navigate, they are repeatedly introduced to Scapia’s value proposition—building brand familiarity and trust before users even leave the ground.

Building a Brand Where It Belongs

Scapia’s campaign is more than just advertising—it’s a positioning strategy. By advertising in an airport, the brand is telling users, “We belong in your travel life.” This integration into the real-world travel experience helps reinforce brand recall when users later make travel-related financial decisions.

The campaign’s visual and media strategy sends a strong message: Scapia isn’t just about finance—it’s about empowering the travel lifestyle.

MyHoardings’ View on the Campaign

Scapia’s airport campaign is a smart example of how fintech and travel brands can leverage contextual OOH media to build relevance and prestige. At MyHoardings, we help brands tap into exactly this kind of strategic placement across major Indian airports.

Whether you’re a startup or an established brand, our team can help plan and execute powerful campaigns that convert visibility into engagement. Reach out to us at business@myhoardings.com, call 9953847639, or visit www.myhoardings.com to activate your next airport campaign.