The Game is Back. And It’s Everywhere.
Netflix is creating serious buzz ahead of the launch of Squid Game Season 3 with a power-packed, full-screen digital OOH campaign at one of Delhi’s most premium locations — Priya Highstreet, Vasant Vihar. Backed by WPP Media, this rollout delivers not just visibility but immersion, tapping into the city’s elite audience base with cinematic dominance.

As one of the world’s most-watched series returns, Netflix is ensuring its presence is as bold and unforgettable as the show itself — leveraging XL DOOH formats, high dwell zones, and maximum Share of Voice (SOV) across premium audience clusters.

Location Strategy: Why Priya Highstreet Was the Right Arena

Located in the heart of South Delhi, Priya Highstreet is an iconic lifestyle hub — a destination where affluent millennials, working professionals, and Gen Z viewers spend their evenings and weekends. It’s known for:

• ?️ High-end retail and F&B outlets

• ? Premium cinema culture and OTT consumption

• ?‍♂️ Long dwell times and relaxed foot traffic

• ? Corporate proximity — perfect for weekday targeting

By choosing this location, Netflix taps directly into the top-tier urban streaming segment, delivering maximum brand recall and anticipation buildup.

The Campaign: High Definition Meets High Suspense

The DOOH creatives featured arresting visuals from the Squid Game universe:

• The iconic masked guards, triangle-square-circle motifs

• Slow zoom-ins and red-themed loops generating tension

• Taglines like:

  “The Game is Back.”
  “Season 3. Only on Netflix.”

With full-screen digital dominance, the campaign created an immersive experience where pedestrians and passersby couldn’t look away.

Tech-Driven Execution on XL DOOH Network

Netflix leveraged XL-format digital displays capable of:

• ? Cinematic motion playback in ultra-clear resolution

• ? Timed day-part content — brighter and dynamic at peak hours

• ? Smart data-driven audience targeting via programmatic display

The campaign wasn’t just big — it was intelligent, reaching viewers with precision and impact at the most relevant time.

Media Agency Excellence: WPP Media’s Strategic Brilliance

Executed by WPP Media, the campaign is a masterclass in location-based digital strategy. From placement planning to creative testing, WPP ensured:

• ? High Share of Voice on all XL screens

• ? Repetition-based retention for walking audiences

• ? Measurable engagement through dwell-based display frequency

It’s the kind of campaign where OOH media and content marketing merge seamlessly, driving online conversations from offline visibility.

The Impact: Beyond Eyes — Into Minds

This campaign wasn’t about advertising — it was about building suspense in real life.

• ? Social media lit up with user stories and selfies near the display

• ? Influencers used the backdrop for teasers and reviews

• ? High frequency exposure led to immediate trailer views and shares

Netflix not only built hype — it embedded Squid Game Season 3 into the urban cultural fabric of Delhi before a single episode aired.

Why DOOH Works for OTT Giants Like Netflix

In a crowded digital ecosystem, offline spectacle still has unmatched recall. For shows like Squid Game that are visually intense, psychologically thrilling, and culturally charged, large-format OOH delivers:

• ? Visual drama that mobile screens can’t replicate

• ? A bridge between on-ground excitement and online engagement

• ? High-intent targeting for subscription-based platforms

The message was clear: Squid Game isn’t just coming — it’s arriving in style.

About MyHoardings

MyHoardings (www.myhoardings.com) powers impactful outdoor media solutions across India, helping brands like Netflix, Amazon Prime, and major broadcasters dominate the streets, malls, metros, and digital outdoors.

Whether it’s static or dynamic, single screen or synced rollouts — MyHoardings ensures:

• ? Strategic location mapping

• ? SOV planning and media buying

• ? Execution transparency with proof of display

• ? Multi-format integration across print, transit, and OOH

If you’re ready to launch the next big campaign — MyHoardings is your co-pilot for creative, contextual, and conversion-driven outdoor visibility.

? business@myhoardings.com
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