MyHoardings

Outdoor Advertising Company |Airport Advertising|Car Bus Branding Agency

How eCPM and CPM be compared in digital marketing?

CPM / Cost Per Mille is the rate which the advertiser decides to pay per 1000 impressions of an ad campaign. Whereas, eCPM is the total earning of the publisher/1000 impressions. eCPM is a very useful parameter for publishers to optimize and evaluate their monetization model by monitoring advertisement revenue generated from the ad campaigns.