Shaadi.com Sparks Smiles in Lonavala with Witty ‘Singles Point’ Billboard Campaign
Monsoon in the hills meets matchmaking with a clever twist.
As weekend travelers and lovebirds head to Lonavala during the rainy season, Shaadi.com has captured the perfect moment to introduce its latest OOH campaign — a cheeky, cleverly placed billboard near the well-known “Lovers Point.”
Instead of echoing romantic clichés, the brand subverts expectations with the bold headline:
“Singles Point – 0 KM”
The message is simple, contextual, and irresistibly shareable — positioning Shaadi.com as the go-to solution for those still searching for a meaningful connection.
The Context: Monsoon Travel, Romance & Real-Time Placement
Lonavala, a popular monsoon getaway just a few hours from Mumbai and Pune, attracts thousands of visitors each week — especially couples, honeymooners, and groups of friends escaping city life.
It’s a season where emotions run high, and moments become memories. Shaadi.com has expertly tapped into this emotional and environmental context, placing the brand right at the crossroads of:
-
Scenic romance and light-hearted loneliness
-
Real-world experience and digital matchmaking
-
Tourist attention and visual storytelling
By choosing “Lovers Point” as the strategic billboard site, the campaign becomes a conversation starter — not just an ad.
Creative Concept: Location-Based Humor with Emotional Hook
The creative brilliance of this campaign lies in its simplicity and relatability. The phrase:
“Singles Point – 0 KM”
Immediately resonates with solo travelers, couples-in-waiting, and friends poking fun at each other. It serves both as:
-
A geographical pun
-
And a social nudge toward taking the next step in finding love
This location-based humor adds a layer of emotional relatability, reinforcing Shaadi.com’s message:
“You’re never too far from your perfect match.”
Media Execution: Strategic Planning by MOMS Outdoor
The campaign was flawlessly executed by MOMS Outdoor, a leading name in outdoor media innovation. Their role included:
-
Precise location scouting near Lovers Point for ideal visibility
-
Weatherproof media installation, optimized for Lonavala’s monsoon rains
-
Creative adaptation support, ensuring message clarity from a distance
-
Compliance and local permissions for tourist-heavy zones
This ensured the message appeared at the right place, right time, and in the right tone.
Audience Engagement: A Billboard That Sparks Selfies and Shares
Unlike traditional matrimonial ads, this one doesn’t talk at the audience — it plays with them.
It’s designed for:
-
Solo travelers and groups who love monsoon drives
-
Couples visiting hilltop viewpoints, often stopping to click photos
-
Digital natives and Instagrammers who love quirky content
-
Young adults and millennials who may not be thinking marriage — but are thinking connection
The billboard turns into a social media moment, encouraging passersby to click, laugh, and share — and in turn, amplifying the campaign organically.
Emotional Marketing Done Right
Shaadi.com has often led with humor, empathy, and relatability in its branding. This campaign builds on that legacy with:
-
Zero preachiness, high recall
-
A balance of fun and functionality
-
Brand placement that’s contextually meaningful and geographically smart
It aligns perfectly with the brand’s ongoing mission — to make matchmaking less transactional and more conversational.
What This Campaign Teaches the Industry
-
OOH works best when it’s rooted in place and moment.
This campaign is memorable because it belongs to Lonavala, to the monsoon, to the people driving past it. -
Humor builds connection.
Audiences don’t always remember product specs — but they remember a good laugh. -
Less is more.
With just a few words and one witty placement, the campaign delivers maximum impact.
About MyHoardings
MyHoardings (www.myhoardings.com) is India’s leading OOH media planning and buying agency, offering end-to-end solutions across static, transit, airport, DOOH, and hyperlocal branding. With a data-backed approach and a creative edge, MyHoardings helps your brand show up where it matters most.
? business@myhoardings.com
? 9953847639
