In the competitive world of outdoor advertising, dealer boards have emerged as a powerful medium for enhancing brand visibility at the point of sale. These boards, prominently displayed at dealer outlets, play a crucial role in influencing consumer behavior and establishing strong brand recall. But not all dealer boards are the same — they come in various formats and serve different purposes based on brand strategy, location, and budget. Let’s dive into the different types of dealer boards commonly used by brands in India.

1. Glow Sign Boards (GSB)

Glow sign boards are one of the most popular types of dealer boards. These are typically made with flex or acrylic and illuminated with tube lights or LEDs from inside. Commonly used by FMCG, telecom, and electronics brands, GSBs offer high visibility during both day and night.

2. Non-Lit Boards (Flex Boards)

These are simple flex boards without any lighting. Cost-effective and easy to install, they are suitable for rural and semi-urban markets where electricity availability may be limited. Despite being basic, they still provide solid visibility.

3. LED Dealer Boards

Modern and energy-efficient, LED dealer boards use light-emitting diodes to create a bright, eye-catching display. Brands targeting premium urban customers often use these to enhance their perception and professionalism at retail touchpoints.

4. Acrylic 3D Letter Boards

These boards use raised acrylic letters or logos to give a 3D effect. Combined with backlighting or halo lighting, these offer an upscale look and are commonly found in automobile showrooms, electronics dealers, and luxury product outlets.

5. Vinyl Boards with ACP Base

These dealer boards use vinyl print pasted on an Aluminium Composite Panel (ACP) base. They offer a smooth finish, durability, and a weather-resistant surface, making them ideal for long-term branding at dealership fronts.

6. Neon Sign Boards

Although less common today due to energy concerns, neon dealer boards are still used by some liquor, bar, or nightlife brands. They give a retro yet striking effect and are particularly effective at night.

7. Fabricated Metal Boards

Built with powder-coated metal sheets and painted logos or vinyl print, these dealer boards are tough, highly durable, and ideal for areas prone to harsh weather conditions or heavy footfall.

8. Digital Dealer Boards

The latest in dealer signage, digital boards allow brands to run dynamic creatives, videos, or sliding content. Though costly, they are effective for dealerships located in premium urban areas or malls.

Conclusion

Choosing the right dealer board type depends on the product category, target market, branding goals, and budget. From rural India to metro cities, dealer boards remain a vital part of localized advertising strategies, helping brands stay present where buying decisions happen.

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