Sowing Impact: 10 Memorable Agriculture Industry Ad Campaigns in India
2 min read
Agriculture in India goes beyond farming—it’s about livelihoods, heritage, and innovation. As the agri-sector evolves with modern tools, precision farming, and agri-tech platforms, its advertising has also transformed. From seeds to sustainability, these agriculture ad campaigns in India have created awareness, built trust, and embraced both tradition and tech.
1. Mahindra – “Rise for Good” (Mahindra Tractors)
A powerful brand message that celebrated farmers as the real heroes of the nation. With TVCs and rural activations, the campaign built strong emotional connections.
2. Bayer – “Better Life Farming”
An integrated campaign across villages promoting sustainable agriculture practices and productivity. Bayer collaborated with local media and agri-extension platforms.
3. Monsanto – “Kheti Mein Unnati”
Focusing on education and yield improvement, this campaign used vernacular print, agri fairs, and regional influencers to spread awareness about hybrid seeds.
4. IFFCO – “Kisan Ki Pasand”
IFFCO ran multi-state DOOH and bus panel ads to promote organic and nano fertilizers, positioning itself as a progressive yet farmer-trusted brand.
5. Tata Rallis – “Jeevika”
An initiative turned campaign that focused on empowering women farmers in tribal areas. The storytelling highlighted dignity, skills, and long-term change.
6. Krish-e by Mahindra – “Smart Farming, Simple Tools”
This campaign pushed the digital app and precision farming tools through YouTube, demo vans, and hyperlocal campaigns across farming belts.
7. Godrej Agrovet – “Feed the Future”
Promoting animal nutrition and integrated agri-solutions, this B2B and farmer-facing campaign used film, influencer interviews, and retail branding.
8. DeHaat – “Technology for Every Farmer”
A tech-first campaign by this agri-startup that used app explainers, WhatsApp outreach, and regional content to introduce digital farming support.
9. Syngenta India – “Ek Kadam Unnati Ki Aur”
Using radio jingles, regional influencers, and branding at krishi melas, this campaign promoted crop care and farmer training.
10. UPL – “Championing Indian Farmers”
This campaign combined farmer stories, field results, and high-visibility billboards across agri corridors to position UPL as a growth enabler.
Why It Matters
Agricultural campaigns are now balancing tradition with technology. These 10 examples show how rural media, grassroots storytelling, and emotional respect for farmers are transforming the way India communicates in this sector.
MyHoardings
At MyHoardings (www.myhoardings.com), we help agri-brands reach farmers through rural transit branding, mandi hoardings, mobile van campaigns, and hyperlocal outdoor advertising. Tap into India’s farming heartlands with smart, scalable media.
📞 Contact: +91 9953847639
📧 Email: business@myhoardings.com
