Powering the Future: 10 Inspiring Renewable Energy Ad Campaigns in India
2 min read
As India accelerates its transition toward sustainable power, the renewable energy sector is turning to bold and educational ad campaigns to inspire collective action. These campaigns aren’t just about solar panels and windmills—they’re about climate responsibility, smart choices, and national energy independence. Let’s explore 10 impactful renewable energy ad campaigns that lit up India’s media landscape.
1. Tata Power Solar – “Soch Se Soorya Tak”
A nationally broadcast campaign that used celebrity endorsements and animated explainers to demystify rooftop solar adoption for urban homeowners.
2. Adani Green Energy – “The Power of Clean”
Focused on large-scale solar and wind projects, this campaign used aerial visuals, digital storytelling, and airport OOH to build a premium brand image.
3. Hero Future Energies – “Green is the Future”
With clean energy showcased as a lifestyle choice, the campaign featured urban families, EVs, and eco-conscious visuals across metros and digital platforms.
4. ReNew Power – “Clean Energy. Brighter Tomorrow.”
A sustainability-forward brand campaign with powerful visuals of green grids, happy communities, and progress stories from rural India.
5. Suzlon – “Powering a Greener Tomorrow”
This iconic B2B campaign blended turbine imagery with CSR storytelling and government alignment across airports and industry expos.
6. Amplus Solar – “Energy as a Service”
A campaign targeted at corporate real estate, offering plug-and-play solar power with economic and ecological benefits explained via brochures and LinkedIn ads.
7. NTPC Green – “Har Subah Green”
This poetic TVC and radio-driven campaign by NTPC focused on India’s sunrise moments powered by green energy—backed by public sector trust.
8. Azure Power – “India’s Power. India’s Pride.”
A nationalist tone with utility-scale imagery, this campaign blended patriotic narrative with clean energy visuals across print, airports, and online.
9. SECI (Solar Energy Corporation of India) – “Solar for All”
As a government-backed initiative, the campaign used hoardings, rail media, and door-to-door education to drive public trust and awareness.
10. Jakson Group – “Smarter Energy for a Sustainable India”
Corporate storytelling that highlighted solar rooftop projects, hybrid power, and workforce diversity—executed with clean visuals and magazine ads.
Why It Matters
From boardrooms to rooftops, India’s renewable energy ad campaigns are creating awareness and changing mindsets. These campaigns combine environmental responsibility with brand trust to encourage both individual and industrial adoption.
MyHoardings
MyHoardings (www.myhoardings.com) partners with clean energy companies to promote solar, wind, and sustainable projects through highway hoardings, rural DOOH, industrial area branding, and digital activation. Your green message deserves a powerful spotlight.
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