Trust, Money & Messaging: 10 Breakthrough Financial Services Ad Campaigns in India
2 min read
In a space built on trust, credibility, and precision, India’s financial services industry has turned to creative advertising to simplify complex products, attract new-age investors, and connect emotionally with diverse audiences. From mutual funds to insurance, financial services ad campaigns in India have evolved to become bold, educational, and memorable.
1. HDFC Bank – “Bank Aapki Muthi Mein”
This mobile banking-focused campaign emphasized convenience and control, blending mass-market TVCs with crisp app visuals and outdoor dominance.
2. ICICI Prudential Life – “Bande Achhe Hain”
A heartfelt campaign redefining masculinity through the lens of protection and long-term planning. It won hearts and awards for its emotional depth.
3. SBI – “Pure Banking, Nothing Else”
One of the longest-running and most trusted brand taglines in Indian advertising. This campaign unified trust, service, and accessibility through rural and urban storytelling.
4. Nippon India Mutual Fund – “Goal SIP”
A smart campaign that explained Systematic Investment Plans in simple language. It used goal-based visuals (education, home, travel) to connect with millennials.
5. Bajaj Finserv – “Think It. Done.”
A dynamic campaign that positioned the brand as a one-stop solution for all financial needs, from EMIs to insurance, using consistent video and OOH messaging.
6. Zerodha – “Invest in What You Understand”
A no-frills campaign that championed simplicity in stock trading. Their flat design creatives and educational blogs helped gain massive retail investor trust.
7. Paytm – “Paytm Karo”
This phrase went viral, establishing itself as a default action post-demonetization. It was supported by aggressive ATL, BTL, and DOOH investments across India.
8. Axis Mutual Fund – “Do Your Homework”
An animated explainer campaign that simplified investment research and built retail investor confidence, especially among first-time users.
9. LIC – “Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi”
An iconic campaign reflecting emotional security and legacy. Even decades later, it remains one of India’s most resonant financial taglines.
10. CRED – “Not Everyone Gets It”
CRED’s quirky celebrity-led campaigns (Rahul Dravid’s “Indiranagar ka Gunda”) redefined fintech advertising by mixing irony with aspirational brand positioning.
Why It Matters
Advertising in the financial sector is no longer just about numbers—it’s about narratives. These campaigns helped build public trust, expand financial literacy, and promote long-term engagement with money matters in modern India.
MyHoardings
MyHoardings (www.myhoardings.com) offers premium advertising solutions to financial brands through airport branding, transit DOOH, tech park takeovers, and residential society media. We connect BFSI players with HNIs, professionals, and rural audiences across India.
📞 Contact: +91 9953847639
📧 Email: business@myhoardings.com
