Armani Exchange, the youthful and contemporary arm of the Giorgio Armani fashion house, has unveiled a high-impact OOH campaign at Delhi’s Indira Gandhi International Airport (IGI).

The activation is powered by an iconic network of synchronized digital screens—63 at T3 Domestic Arrivals and 54 at T3 International Arrivals. Together, this unified digital takeover creates an immersive, consistent, and premium visual experience for travellers at India’s busiest aviation hub.

For Armani Exchange, this campaign isn’t just about visibility—it’s about owning the arrival experience for millions of travellers and positioning the brand as the symbol of global fashion sophistication in India.

? Why Delhi Airport?

Delhi IGI is not only the largest airport in India but also one of Asia’s most prestigious aviation gateways.

• Footfall supremacy – Handles over 70+ million passengers annually.

• Decision-makers & premium audience – Frequent flyers, business leaders, expats, and affluent families.

• Arrival zone dwell time – Travellers spend extended minutes at baggage belts, ensuring repeated exposure.

• Prestige placement – Being visible at Delhi T3 means a brand is in league with the world’s finest.

By strategically focusing on arrivals, Armani Exchange captures audiences the moment they step into the capital—when attention is fresh and impressions are lasting.

? Creative Execution: Synchronization = Impact

The brilliance of the campaign lies in its synchronized storytelling across multiple screens.

• 117 digital panels work in unison to deliver a seamless brand narrative.

• Bold fashion imagery reflects the youthful, urban, and cosmopolitan identity of Armani Exchange.

• Consistency across Domestic & International arrivals ensures the brand message reaches both Indian and global audiences.

• Dynamic motion creatives make use of digital flexibility, elevating engagement beyond static visuals.

This synchronization transforms the campaign into a digital runway of fashion, stretching across the airport.

? Campaign Objectives

1. Reinforce Armani Exchange’s premium positioning among India’s luxury consumers.

2. Create high-visibility brand dominance in a globally competitive environment.

3. Engage affluent travellers at both domestic and international entry points.

4. Leverage synchronized DOOH networks to build an unforgettable brand impression.

? Impact Potential

This campaign ensures multi-level impact:

• Daily recall among lakhs of travellers, from NRIs to jet-setting Indian professionals.

• Premium association with global travel and luxury lifestyle.

• First-mover advantage – Few brands use synchronized airport DOOH at this scale.

• Extended influence – Travellers exposed at arrivals carry impressions into shopping, hotels, and beyond.

By blending luxury fashion with high-tech OOH media, Armani Exchange turns an airport space into a fashion capital moment.

? The MyHoardings Perspective: Luxury Brands & Airport OOH

At MyHoardings, we view this Armani Exchange activation as a perfect synergy of luxury and technology.

✅ Luxury loves airports – Airports attract high-spending, brand-conscious audiences.
✅ Synchronized DOOH = storytelling at scale – Multiple screens working in unison create a powerful runway-like effect.
✅ Arrivals = fresh attention – Unlike departures, arrivals deliver long dwell times, ideal for fashion branding.
✅ Consistency across international and domestic ensures Armani Exchange resonates with both global travellers and Indian elites.

This campaign sets a new benchmark for luxury fashion advertising in India’s OOH space.

? Want to Showcase Your Brand at Airports?

At MyHoardings, we help premium and luxury brands secure airport OOH dominance across India.

We provide:

• ✈️ Large-format digital screens & synchronized DOOH networks

• ? Baggage belt & arrival area branding

• ? Airport metro and transit branding

• ?️ Premium outdoor placements across metros and Tier-1 cities

• ? End-to-end campaign planning, execution & monitoring

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

? Conclusion: Armani Exchange Owns the Fashion Moment at Delhi T3

With its synchronized 117-screen digital takeover at Delhi Airport’s T3 arrivals, Armani Exchange has set a bold new standard in luxury OOH advertising.

The campaign doesn’t just display fashion—it transforms the airport into a dynamic showcase of style, innovation, and global sophistication.

For millions of travellers stepping into Delhi, Armani Exchange is now the first fashion statement they see—a placement as aspirational as the brand itself.