Kolkata isn’t just a city—it’s a living, moving expression of culture, commerce, and community. In this constantly buzzing metro, where the streets echo with conversations in Bengali, Hindi, and English, auto advertising in Kolkata offers a unique way to reach people where they live, commute, and connect. From the bustling bylanes of Gariahat to the vibrant roads of Salt Lake, auto rickshaws are more than a transport option—they’re mobile billboards that never stop moving.

With their high visibility, low cost, and reach across all economic groups, branded autos are quickly becoming a favorite medium for advertisers aiming to dominate Kolkata’s outdoor adscape.

? Why Autos Matter in Kolkata’s Advertising Mix

Kolkata’s public transport ecosystem is rich and diverse—buses, trams, metros, and yellow taxis—but autos remain the most flexible and frequently used option for short-distance, everyday travel. They’re the lifeline of daily commute for students, office-goers, homemakers, and even tourists.

Unlike hoardings that stay fixed or digital screens that are often ignored, autos move deep into residential areas, narrow lanes, and local markets. They pause at traffic signals, queue up at metro stations, and wait near shopping zones—giving brands priceless, close-range visibility.

? Advertising That Moves with the Masses

What makes auto advertising effective in Kolkata is its omnipresence. Whether it’s New Town, Park Circus, Howrah, or Behala—autos are everywhere. Each branded auto can deliver hundreds of impressions daily, and when deployed in fleets, the numbers scale fast.

You’re not just buying ad space—you’re buying consistent movement, neighborhood penetration, and local presence. It’s brand recall with every ride, every honk, every turn.

?️ Formats that Fit the City’s Pulse

Auto advertising in Kolkata comes with creative flexibility. Here are some effective formats you can use:

• Back Panel Branding – Ideal for visibility in traffic and behind queues

• Side Panel Wraps – Excellent for branding in congested market areas

• Hood Branding – Great for long-range visibility from terraces and flyovers

• Full-Body Wraps – Maximum visibility for campaign launches

• Interior Branding – QR codes, offers, or app links for passengers

Whether you’re running a regional campaign or launching a national brand in Bengal, these formats ensure a culturally relevant and visually impactful presence.

? Who Should Use Auto Ads in Kolkata?

Given Kolkata’s diverse audience and media-savvy population, auto branding is ideal for:

• E-commerce Platforms targeting Tier I and Tier II buyers

• EdTech & Coaching Centers in Salt Lake, Dum Dum, and Jadavpur

• Healthcare Clinics & Ayurvedic Brands in South and Central Kolkata

• Mobile Apps for ride-hailing, grocery delivery, and payments

• Retail Store Launches in areas like Esplanade, Gariahat, and New Market

Even political parties and social awareness campaigns have leveraged the power of auto fleets during elections and festivals.

? Planning with MyHoardings: From Strategy to Streets

At MyHoardings, we understand Kolkata’s city flow and consumer psychology. We help brands build campaigns that work—not just look good. Our services include:

• ? Cluster Targeting: Focus on zones that match your target audience

• ? Design Support: Creatives tailored for Bengali and multi-language campaigns

• ?️ Fleet Deployment: From 50 to 500 autos—based on your budget and goals

• ? Monitoring & Reporting: Get geo-tagged images, performance insights, and fleet tracking

We handle everything—from design and printing to installation and daily oversight—so your brand message doesn’t just travel, it performs.

? Real Results from the Road

Auto campaigns in Kolkata have driven significant results for brands across industries. Local restaurant chains saw a surge in orders after branding 100+ autos in the EM Bypass area. EdTech platforms increased student signups by targeting academic hubs in Garia and Kankurgachi. Even app-based startups generated thousands of QR scans via in-auto placements.

The secret? Constant visibility in places people least expect ads—but see them the most.

? Let Your Brand Ride Through the City

If your brand has a message, let Kolkata hear it—at every traffic light, turn, and transit point.
With MyHoardings’ expert auto advertising services, your campaign can go wherever your audience does.

? Email: business@myhoardings.com
? Call: 9953847639
? Visit: www.myhoardings.com

Make your brand part of the city’s rhythm—with auto advertising in Kolkata.