✈️ Sky-High Visibility: 3 Proven Strategies to Market Aviation Companies in India

In India’s rapidly expanding aviation market, where regional airlines, low-cost carriers, and international players compete for flyers, aviation brand visibility is everything. With over 150 airports and millions of domestic passengers monthly, aviation companies need strategic marketing more than ever.

Whether you’re a commercial airline, aviation training institute, or private charter service, here are 3 powerful marketing strategies to promote aviation companies in India effectively.

1. Airport Advertising for High-Frequency Impact

There’s no better place to promote aviation services than airports themselves. Airport advertising targets an already mobile, high-income audience and builds strong brand credibility.

Key Formats:

• Backlit panels at arrival/departure terminals

• Digital screens (DOOH) in lounges and waiting areas

• Baggage claim ads and trolley branding

Why it works:

• Captive Audience: Travellers spend 30–90 mins pre-flight—perfect for immersive messaging.

• Premium Perception: Being visible at airports instantly elevates the brand.

Example:

• IndiGo has run brand trust campaigns across multiple metro airports, including carousel screen ads and gate branding.

2. Digital Advertising with Location & Intent Targeting

The aviation customer is digitally savvy and mobile-first. Use paid media wisely to target travelers during the booking or comparison phase.

Effective Channels:

• Google Search + Display Ads for flight-related keywords

• Social media campaigns targeting air travelers and loyalty program members

• Retargeting Ads on travel platforms (e.g. MakeMyTrip, Skyscanner)

Strategy:

• Highlight your USPs: on-time performance, comfort, rewards, or in-flight meals.

• Run time-bound fare drop or route launch campaigns.

Example:

• Vistara uses crisp visuals and carousel ads to communicate cabin upgrades and elite experiences on Meta and LinkedIn.

3. Partnership Campaigns with Luxury, Travel & Tech Brands

Strategic alliances expand reach and build co-branded appeal. From hotels to credit cards to OTT platforms, collaboration is the new loyalty.

Types of partnerships:

• Co-branded credit cards (e.g., Axis Bank x Air India)

• Travel concierge services promoted via OOH and digital

• In-flight content sponsorships (travel shows, music)

Example:

• SpiceJet’s co-promotion with tourism boards (e.g., Goa, Uttarakhand) included aircraft livery branding and destination DOOH promos.

? Bonus Idea: Aircraft Livery & Experiential Branding

Use the aircraft itself as a flying billboard.

Case in point: AirAsia’s IPL-themed plane or Vistara’s Star Wars aircraft livery—a marketing moment that flew across media without extra ad spend.

How MyHoardings Helps Aviation Brands Take Off

MyHoardings (www.myhoardings.com) enables aviation companies to dominate travel routes, airports, and transit zones.

We offer:

• Airport branding (LEDs, DOOH, trolleys, gates)

• Premium outdoor formats at highways near airports

• Integrated digital + outdoor campaign planning

? Contact: +91 9953847639
? Email: business@myhoardings.com