Bank of Baroda Makes a Bold Statement in Chennai with Metro Piers & Portals Campaign Executed by MUDRA OOH

In a strategic move to deepen its regional presence and visibility, Bank of Baroda (BoB) has launched a commanding out-of-home campaign across Chennai Metro infrastructure—specifically targeting piers and portals along key metro routes. The campaign, executed end-to-end by MUDRA OOH, brings the bank’s iconic orange and white palette into the daily routines of thousands of commuters and city dwellers.

At MyHoardings, we’re pleased to spotlight this campaign as a standout example of regional outdoor marketing done right—highly visible, message-focused, and effectively localized.

Campaign Snapshot: Banking Brand Meets Metro Infrastructure

Bank of Baroda’s branding now adorns multiple metro piers and portals across Chennai, creating a visual pathway of trust and consistency through the city’s fast-evolving transit corridors.

For a brand with a pan-India presence and a legacy of public trust, this campaign achieves three key objectives:

1. Strengthens local recall in an increasingly competitive banking sector

2. Capitalizes on high-visibility public infrastructure for cost-effective, long-duration brand exposure

3. Demonstrates support for infrastructure growth and mobility solutions

The use of piers and portals—vertical and horizontal outdoor media surfaces integrated with metro structures—provides long-format space to communicate clear and uninterrupted brand messaging.

Creative Execution: Visual Clarity + Functional Design

The visual approach in this campaign aligns seamlessly with BoB’s evolving brand identity—clean, trustworthy, and future-facing.

Key design elements featured in the creatives include:

• Large-format brand logos with excellent readability from a distance

• Localized messaging in both English and Tamil

• Simplicity in layout to ensure visibility even at high speeds or on crowded roads

• Reflective print media for enhanced nighttime visibility

Whether commuters are walking past, driving under, or glancing up while in a cab or bus—Bank of Baroda’s messaging is both unavoidable and unintrusive, which is the hallmark of great transit media.

Strategic Location Planning: Tapping Urban Growth Corridors

Chennai’s metro expansion has become an integral part of its urban renewal journey. By aligning the campaign with metro piers and portals, BoB’s media placements cover:

• Busy arterial roads in T. Nagar, Anna Salai, and Kilpauk

• High-footfall residential and commercial zones near stations like Koyambedu, Alandur, and Ashok Nagar

• Feeder zones connected to suburban rail and bus depots—ensuring impressions across all income and commuter segments

Each location was selected to maximize both vehicular and pedestrian traffic, ensuring that BoB’s message stays top-of-mind across socio-economic and geographic categories.

MUDRA OOH: Trusted Partner for End-to-End Outdoor Execution

The campaign was conceived and flawlessly executed by MUDRA OOH, a recognized player in regional OOH strategy and implementation. Their role included:

• Media planning and location acquisition in coordination with Chennai Metro authorities

• Creative deployment including site-specific adaptation and multilingual messaging

• Fabrication, installation, and on-ground logistics

• Ongoing monitoring and maintenance to ensure visibility and integrity throughout the campaign period

Their deep understanding of Chennai’s commuter behavior and transit flows was instrumental in crafting a campaign that feels native and non-disruptive, yet powerfully present.

Banking in Motion: Why Transit Media Works for Financial Brands

Banking is increasingly about accessibility, reliability, and daily relevance. Transit advertising—especially metro-related—offers the perfect canvas for this narrative.

Why this format works for Bank of Baroda:

• ? High recall: Daily visibility on routes people take to work, school, and errands

• ? Mass exposure: Tens of thousands of daily impressions across commuter groups

• ? Trust reinforcement: Association with organized, government-run infrastructure strengthens perception of reliability

• ? Time-on-site: Longer exposure duration than digital ads or roadside hoardings due to traffic flow and infrastructure design

By embedding its brand into the city’s infrastructure, BoB asserts itself as an everyday name—not just during financial decisions, but throughout a person’s daily journey.

MyHoardings View: Regional OOH Done Right

As India’s urban centers continue to grow, brands that align themselves with public infrastructure and mobility will lead the visibility race. Bank of Baroda’s campaign—executed with clarity by MUDRA OOH—is a blueprint for regional OOH done right.

From media format choice (piers & portals) to location strategy and language localization, every move is tailored for maximum contextual relevance—a key factor in converting exposure to trust.

Interested in Similar Campaigns Across Indian Cities?

MyHoardings helps brands like yours execute transit and infrastructure-based advertising campaigns across metros, railways, highways, and urban landmarks.

Whether you’re in banking, telecom, real estate, FMCG, or public awareness, we’ll help you:

• Plan campaigns on metro infrastructure (stations, piers, portals, entry gates)

• Choose the best routes and commuter hotspots

• Execute large-format and long-duration OOH seamlessly

• Track visibility and monitor ROI

? Reach out to MyHoardings: +91 995384-7639
? business@myhoardings.com
? www.myhoardings.com

Let’s take your brand from the ground to the skyline—just like Bank of Baroda.