Trend Micro Elevates Cybersecurity Awareness at Coimbatore Airport

Trend Micro, a global leader in cybersecurity solutions, has taken flight with a high-impact airport branding campaign at Coimbatore International Airport. In a strategic move to blend tech awareness with premium visibility, the brand has successfully transformed key airport zones into cybersecurity awareness touchpoints.

The campaign brings together innovation, relevance, and precise targeting—all packed into one of South India’s fastest-growing air travel hubs.

Cybersecurity in the Skies

With cyber threats on the rise and digital habits expanding beyond the desktop, Trend Micro’s campaign aims to educate and engage a mobile, tech-savvy audience—right where they least expect it: at the airport.

Strategically placed digital and static media displays highlight essential messages around data protection, safe browsing, and enterprise-level digital safety, reminding passengers that cybersecurity begins with awareness.

Why Coimbatore? Why Airport Media?

Coimbatore is not just a textile and manufacturing powerhouse—it’s an emerging IT and startup hub with a growing number of digital-first businesses and entrepreneurs. With Coimbatore International Airport witnessing high business travel and an expanding flight network, the location is ideal for reaching:

• CXOs and decision-makers

• Business travellers

• Tech professionals

• Affluent, digitally engaged flyers

Airport advertising ensures longer dwell time, clutter-free engagement, and brand recall in a premium environment. For a brand like Trend Micro, this translates to trust and top-of-mind awareness among a highly relevant audience.

Touchpoints That Matter

Trend Micro’s campaign utilizes a mix of:

• Backlit panels in arrival lounges

• Large-format digital screens in departure terminals

• Passenger walkways and waiting areas

The messaging is crisp, minimal, and direct—focusing on real-world concerns like ransomware, phishing, data leaks, and secure digital transformation. This clarity helps in delivering complex tech solutions in a simplified, visual-first manner.

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Blending B2B with B2C Outreach

What’s unique about this campaign is its dual targeting. While it appeals to individual travelers seeking personal protection tools, it also serves as a brand presence campaign for enterprise clients and IT influencers flying in and out of Coimbatore.

By placing the brand in a high-trust zone like an airport, Trend Micro reinforces its identity as a reliable digital guardian—whether for a solo traveler or a corporation.

About MyHoardings

MyHoardings is your go-to partner for airport advertising across India, offering premium ad placements at domestic and international terminals. Whether it’s a tech brand, an FMCG leader, or a luxury product, we help clients reach elite, high-intent audiences with maximum impact.

From LED screens and static panels to experiential zones, MyHoardings offers seamless media planning, creative execution, and campaign management across all major Indian airports—including Coimbatore, Chennai, Mumbai, and Delhi.

Get in Touch

? Call us at: 9953847639
? Visit: www.myhoardings.com
? Email: business@myhoardings.com

Let us help your brand fly higher—just like Trend Micro at Coimbatore Airport.